ViX, the latest streaming service from TelevisaUnivision, officially launched in Spain on January 28, 2025, marking a significant step forward for audiences seeking premium Spanish-language content. This highly anticipated rollout is part of a strategic alliance between TelevisaUnivision, the largest Spanish-language media company globally, and Atresmedia, the leading audiovisual group in Spain. The collaboration aims to enrich the content offerings available to subscribers and broaden ViX's international reach.
Available through the Atresplayer platform, ViX introduces its subscribers to over 15,000 hours of premium content, including original series, exclusive films, and live soccer matches from Liga MX. The overarching goal behind this partnership is clear: to provide Spanish-speaking audiences with top-quality entertainment.
“We are excited to present ViX to new audiences in Spain and to boost the streaming industry to offer the best to Spanish-speaking viewers around the world,” stated Rafael Urbina, President of Streaming and Digital at TelevisaUnivision. This sentiment encapsulates the optimism both companies feel about the future of streaming within the Spanish-speaking community.
ViX's content library is impressive, featuring acclaimed series such as La Mujer del Diablo and El Gallo de Oro, along with films like ¿Quieres ser mi hijo? and Bendita Suegra. These titles are already successful across North America and Latin America, and their arrival on Atresplayer is set to attract even more subscribers eager for engaging narratives.
Javier Bardají, CEO of Atresmedia, also emphasized the importance of this partnership, remarking, “For Atresmedia, it is an alliance with one of the largest global operators, like TelevisaUnivision, to enrich our content offering with productions already successful in the United States and Latin America.” This comment highlights the mutual benefits and shared vision of enhancing viewer engagement through quality programming.
The subscription to ViX is offered without ads, ensuring subscribers enjoy uninterrupted viewing. Services priced competitively at just €3.99 per month, ViX promises to deliver not only exclusive content but also major live sporting events. Soccer aficionados will particularly benefit from access to high-stakes Liga MX matches featuring iconic teams such as Club América and Pumas UNAM.
The ViX platform is accessible across multiple devices, whether through mobile platforms, smart TVs, or directly via vix.com. This accessibility enhances the experience for users who can now stream their favorite shows anywhere, anytime. ViX's commitment to providing diverse genres makes it not just another streaming service but rather a significant player within the competitive market.
The launch of ViX also aligns with broader industry trends, as both TelevisaUnivision and Atresmedia strive to strengthen their foothold. By tapping deep-rooted content such as telenovelas and dramas, ViX hopes to attract fans of traditional Spanish-language programming alongside new viewers who crave original narratives.
Speaking more about the strategic expansion aspect, Rafael Urbina expressed, “The alliance with Atresmedia marks a key step in ViX’s expansion strategy, reinforcing our commitment to providing unmatched premium content to the global Spanish-speaking market.” This determination to grow speaks volumes about the ambitions driving both companies as they navigate the complex streaming industry.
The partnership with Atresmedia positions ViX favorably, allowing the platform to tap vào existing subscribers and expand their offerings significantly. Complementing Atresplayer’s popular original series, including upcoming titles like La sombra de la tierra and Mar afuera, the addition of ViX will offer viewers even more value and variety.
Overall, the launch of ViX on Atresplayer is more than just another service; it's part of the larger evolution of streaming entertainment for Spanish-speaking communities across Europe. With competitive pricing and a rich variety of content, ViX not only enhances the viewing experience but also sets the foundation for future growth as both companies venture together.
With all these developments taking place, viewers can expect their streaming experience to become more enriched and diverse, particularly with the influx of Spanish-language programs crafted for discerning tastes around the globe.