Vivo and iQOO have taken the tech world by storm, launching their latest Android 15 update before even Google’s flagship Pixel devices can get their hands on it. This bold move is setting new standards for the smartphone industry, positioning Vivo not just as another player, but as one of the leaders when it come to timely software updates.
On September 30, 2024, Vivo announced the rollout of its new FunTouch OS 15, built on the Android 15 framework, first for its premium devices like the Vivo X Fold 3 Pro and the Vivo X100 series. This early launch is particularly notable against the backdrop of Google’s own release schedule, where Pixel 9 devices won't see the Android 15 updates until the following month. This rapid advancement not only raises the bar on what users can expect from their devices but also reflects Vivo’s strategic decision to focus on delivering timely and rich software upgrades.
FunTouch OS 15 is packed with features intended to enrich user experience significantly. Among the most impressive changes is the boost to app launch speed—users can expect apps to open up to 15% faster, thanks to Vivo’s innovative prioritization scheduling model. Such enhancements promise to make the overall responsiveness of devices feel slicker than ever.
But it doesn't end there; the update also introduces Memory Enhancement Technology, which allows for 40% faster compression speeds. Users who love multitasking will relish the ease with which they can switch between applications without any hiccups. The interface also gets a fresh dose of aesthetic upgrades, with over 3,800 new design elements, including updated icons and stylish fonts, giving the software not only function but flair.
Photography aficionados will appreciate the incorporation of AI-powered photo tools, which aim to simplify the process of capturing high-quality images. The new features not only consolidate photography functions but also includes gaming enhancements through the Ultra Game Mode. This revamped feature is touted to improve gaming experiences, allowing users to configure display settings for optimal performance.
With respect to the rollout schedule, Vivo has laid out plans to gradually release FunTouch OS 15 across its range of devices. Following the initial rollout to flagship models, the update is set to reach last year’s premium models like the iQOO 11 and Vivo X90 series starting mid-November, with mid-range and budget devices to follow shortly after. By mid-June 2025, even entry-level models such as the Vivo Y36 and Y28 will be equipped with the latest advancements, ensuring no user is left behind.
For members of the iQOO community, the excitement continues as select models from this sub-brand will also gain access to this incredible update, showcasing Vivo’s commitment across its various product lines.
Meanwhile, Google is diligently working to roll out Android 15 for its Pixel devices, which were predictably expected to be the first recipients of this update. With their flagship Pixel 9 series launching soon, Google will be playing catch-up to Vivo, which has just demonstrated its swift update timings across the board. Despite this, there are still strong expectations for Samsung to follow with its own updates, albeit behind the curve this year.
This tight race for timely updates reflects a significant shift due to increasing competition among Android manufacturers. Historically, Google has always had the advantage, but this time around, it seems brands like Vivo with focused operations and quick adaptability to the ever-evolving software environments are leading the pack.
This scenario might have consumers wondering whether Vivo's leading approach signifies new industry standards going forward. Traditionally, developers and manufacturers would prioritize the latest software to be available first on their own devices, but it appears Vivo’s early rollout may force competitors to evaluate their strategies to stay relevant.
To summarize, with the Android 15 update, Vivo, along with iQOO, isn’t just keeping pace; they’re spearheading the charge, redefining expectations for software updates among Android users. The enhancements offered with FunTouch OS 15 reflect not only technical improvements but also cater to the users' desire for more customization and fluidity. This could truly be the dawn of a new era, with developers racing against time to provide consumers the best functionalities as quickly as possible. Will this lead to higher consumer satisfaction across the board? Only time will tell, but for now, Vivo has certainly set its mark.
