On December 15, the long-anticipated premiere of Viver Sertanejo was unveiled to audiences on TV Globo, hosted by the renowned Brazilian singer Daniel. The inaugural episode featured Lauana Prado and the iconic duo known as Las Marcianas, composed of sisters Adriana and Celina, who engaged viewers with discussions on the feminejo movement—an integral part of the evolution of sertanejo music.
Set against the backdrop of Daniel’s scenic farm located in Brotas, São Paulo, the show uniquely intertwines the rich traditions of rural Brazilian life with musical performances. The cozy and open environment invites artists to share intimate stories and experiences, creating a blend of personal narratives and cultural celebration. "Viver Sertanejo é para todo mundo. Acho que o Brasil, acima de tudo, tem suas origens na terra," Daniel declared, encapsulating his vision for the show.
The episode kicked off with lively performances, but it was the emotional weight behind the stories shared by the guests, particularly Celina from Las Marcianas, which captivated the audience. Celina, reflecting on her early struggles, revealed how her father, famed sertanejo singer João Mineiro, initially forbade her from pursuing music. “Primeiro, nosso pai não queria e não deixava. Ele não aceitava. Meu pai ficou 12 anos sem conversar comigo,” Celina recounted, her voice heavy with emotion. This personal history sheds light on the broader challenges female artists have faced within this predominantly male genre.
Lauana Prado also had her share of poignant reflections. Known for her breakout hits, she discussed the significance of her new album Raiz, where she reinvents classic sertanejo tunes to resonate with younger audiences. "Eu acho que esse movimento de releitura é importante e muito cíclico... o que vai fazer com que nossa cultura sertaneja permaneça viva," she explained, emphasizing the importance of continuously engaging with the genre's roots.
Throughout the premiere, themes of resilience and empowerment took center stage, highlighting the triumph of women within sertanejo music, often at great personal costs. The conversation navigated through the corridors of their careers, with Celina taking the audience back to the day she and her sister, Ivone, first performed without their father’s consent.
Despite the emotional load of previous years, Celina reflected on her father’s eventual acceptance, providing hope and closure. She shared, "Um dia ele perguntou para mim: 'Filha, o que você mais quer hoje na sua vida?'. Um abraço seu. Ele me abraçou chorando," illustrating the powerful reconnection they experienced years after their struggles.
On this first broadcast, viewers witnessed how the show integrates traditional elements — such as the music and lifestyle central to the sertanejo culture — with discussions about social issues. Daniel's relaxed hosting style, coupled with personal anecdotes and chemistry with his guests, adds layers to the viewing experience, making it inviting and relatable.
It’s evident Viver Sertanejo aims to bridge generational gaps. Daniel’s enthusiasm for inviting both established and newer artists speaks volumes about his intent to create dialogue within the sertanejo sphere. Some of the confirmed future guests include Chitãozinho e Xororó, Maiara e Maraisa, and Ana Castela, indicating the show's commitment to diversity and representation across different eras of the genre.
With each episode airing Sunday mornings at 10:15 AM following Globo Rural, the show is positioned as not just entertainment but as significant cultural discourse, rooted deeply within the fabric of Brazilian life. Complimented by stunning visuals of natural vistas, the program promises to celebrate the vibrant stories and contributions of women within sertanejo.
Fans of the genre and newcomers alike are likely to find Viver Sertanejo both enlightening and entertaining, offering fresh perspectives and honoring longstanding traditions. This dynamic presentation has set high expectations for what’s to come, as Daniel continues to explore the depth and richness of sertanejo music and its cultural significance.
