Virgin Media is shaking things up for prospective customers by reviving one of its most popular offers: the choice between receiving either a free, brand new 43" Hisense 4K smart TV or £200 credit off their monthly bills. With the cost-of-living crisis squeezing many households, this enticing promotion aims to entice new subscribers to sign on the dotted line.
The competition is fierce, especially as Sky has recently launched its updated Sky Glass Gen 2 smart TV, which is positioned as one of the brightest prospects for home entertainment. Virgin Media's strategy appears to be directly reactive to Sky's product release, as they seek to maintain their market share against rising rivals.
The Hisense TV, valued at £399, is offered to customers who opt for select TV and broadband bundles. For those who prefer cash back, the £200 credit can effectively wipe out three months of service charges on their bills. This option proves particularly alluring, especially during these financially challenging times.
Details surrounding Virgin Media's promotional bundles are equally impressive. New customers can access over 200 TV channels, with some deals including Sky Sports and Sky Cinema at no additional cost. This provides viewers with the chance to enjoy the latest Premier League action, the entire Formula 1 season, and much more blockbuster entertainment—all accessible on Virgin’s lightning-fast broadband services.
The packages come with various benefits depending on the bundle chosen. For example, the Bigger Combo bundle with Movies starts at £60.99 per month, offering 200+ TV channels and 11 Sky Cinema channels along with 264 Mbps fibre broadband. Meanwhile, the Mega Volt bundle, which is priced at £84.99 per month, includes 240+ TV channels, including both Sky Sports and Sky Cinema, Netflix standard with ads, broadband speeds reaching up to 1,130Mbps, and even extras like the O2 SIM card, ensuring customers stay connected.
One impressive component of the Mega Volt bundle is Virgin Media's WiFi guarantee, which is usually available for £8 monthly. This ambitious promise guarantees minimum download speeds of 30 Mbps throughout the household, or customers will receive £100 back if the service does not meet expectations.
Adding to their customer-friendly policies, Virgin has introduced the new One Touch Switch process. This feature simplifies switching providers, as customers won't need to reach out to their current supplier; Virgin will handle the switch on their behalf.
While the offers are compelling, there is one catch: The current free TV promotion is short-lived, with the deal set to expire on March 3. With only limited places available, potential subscribers would do well to act rapidly to benefit from this enticing promotion.
It's important to keep price changes on the radar, though, as Virgin Media, like many providers, plans to increase its prices soon. Specifically, the £65.99 monthly plan will see its cost rise to £69.49 from April 2026, which could impact decision-making for those considering the TV deal.
For those weighing their options, Sky's recent revamped smart TV offering, the Sky Glass Gen 2, is also worth noting. With prices beginning at £29 per month and access to over 100 channels, including exclusive content from Sky Atlantic and free Netflix and Discovery+ subscriptions, Sky continues to hold its ground as serious competition.
To round out the competitive atmosphere, Virgin Media's promotional approach isn't just about grabbing market share; it's also about responding to the changing needs of consumers during this cost-conscious period. The blend of entertainment choices, high-speed internet access, and tangible monetary incentives such as cash credit resonates strongly with potential viewers seeking both comfort and value.
With the combination of free TV or direct cash incentives, customers now face the decision of whether to jump on board with Virgin Media or explore what Sky is offering instead. This promotional battle showcases how both companies are striving to innovate and cater to the rising expectations of today's more financially minded consumers.