In a delightful twist on social media trends, celebrities have been taking to Instagram to showcase their love for croissants, sparked by a humorous mispronunciation that has gone viral. It all began when content creator Ayush mistakenly called the flaky French pastry "Prashant" in a video that quickly gained traction, amassing over 17 million views. Since then, the internet has erupted with the hilarity of this mix-up, evolving into a playful meme that has drawn in actors, musicians, and even brands.
One of the notable participants is actress Rakul Preet Singh, who recently shared a video of herself enjoying chocolate-filled croissants for Sunday breakfast. Her post was marked by the playful caption, “Sunday done right with Prashant (croissant),” in clear reference to the viral meme. The charming video shows Rakul savoring her treat and brimming with joy, embodying the lighthearted spirit the meme represents.
The humor continued with singer Shreya Ghoshal, who, in a similar fashion, engaged with the trend by humorously stating "Prashant" when prompted to name various desserts in a lip-synced video. She playfully added in her caption, “Prashant? I totally relate with this!! Thoda zyada ho gaya I know!” This blend of comedic expression and relatable content has connected with fans, further fueling the meme's popularity.
Adding to the buzz, actress Diana Penty hopped on the trend, sharing a video where she was enjoying croissants while insisting she thought the term was "Khwaason" all along. Her playful remarks, along with the croissant delight, perfectly encapsulate the fun and camaraderie stirred up by this unexpected internet phenomenon.
On March 12, 2025, the French snack giant Britannia cleverly updated its Instagram bio to include the phrase, “Prashant, naam toh suna hi hoga,” directly connecting the brand with the viral sensation. This strategic update not only embraced the playful spirit of the meme but also resonated with their audience, showcasing the cleverness of brand engagement in a digital age.
The meme continues to spread its reach as creative twists emerge from various digital platforms. Netflix joined the interaction by posting a video that connects the "Prashant" misnomer to popular content like Squid Game and Money Heist, using humor to reach out to their audience while reinforcing the relevance of the meme in broader pop culture.
In another humorous retort, food delivery service Swiggy responded to the meme, replying to a post with a screenshot where the term "Prashant" yielded croissant search results. This witty banter aligns perfectly with how brands are increasingly capitalizing on trending topics to engage users in genuine and relatable conversations.
From Rakul to Shreya, and now major brands getting in on the act, the "croissant-Prashant" trend has truly transformed into a multifaceted viral phenomenon. It not only reflects the creativity of content creators in crafting relatable humor but also demonstrates how swiftly a moment can evolve into a cultural touchpoint, connecting brands and individuals alike.
The initial video, which kicked off the whole trend, showcased Ayush fumbling names of various food items, leading to a humorous exchange on what a croissant actually is. Those who have watched the original clip often find themselves partaking in the joy sparked by such an innocent blunder. The internet's love for humor is palpable; it thrives on moments that unite people through laughter.
As more people join in on the bandwagon, creators are prompted to explore different narratives while leveraging their online presence. The merging of personal expressions, like those from celebrities enjoying food, alongside witty commentary on the “Prashant” meme, is creating a community that bonds over shared humor and relatable mistakes.
As the croissant continues to reign supreme on social media, this joyful journey prompts us to ask: how far can this unique meme spread? The connection between food, laughter, and modern communication serves as a testament to the changing dynamics of social interactions in a digital world. The "Prashant" trend encourages everyone, from celebrities to fans, to embrace spontaneity and creativity in their online narratives. After all, who knew a simple pastry could bring together such a collective moment of joy?
In a world constantly buzzing with trends, the croissant's unexpected fame highlights the power of humor and connectivity in a time where digital interactions often dominate social landscapes. As the meme continues to thrive, it sets a foundation for more playful and organic interactions on social media, inviting more individuals to join the conversation and celebrate the absurdity of these little moments that make life flavorful.
The "Prashant" meme saga remains ongoing, and who knows what delightful surprises await around the corner. Whether it's new celebrity endorsements or clever brand adaptations, one thing is certain: the croissant has secured its place not only in our kitchens but also in our hearts, reminding us to find joy in every bite.
