VinFast, the Vietnamese electric vehicle manufacturer, is making significant strides in Europe as it expands its dealership network in France and Germany. This move is part of a broader strategy to enhance its global sales model through dealership channels and solidify its long-term commitment to promoting green transitions across Europe.
Starting in June 2025, ASTRADA SIMVA will operate the VinFast store in Aix-en-Provence, providing consumers with professional product experiences and after-sales services. Meanwhile, in Germany, Schachtschneider Automobile will launch three new showrooms, increasing the total number of VinFast dealerships in the country to five. This expansion follows the establishment of a partnership with Autohaus Hübsch.
At these dealerships, customers can explore, test drive, and order the VinFast VF 6 (B segment) and VF 8 (D segment) electric vehicle models. Additionally, VinFast ensures that its dealerships offer comprehensive warranty services, after-sales support, and genuine spare parts.
VinFast's commitment to after-sales service is further underscored by the establishment of 22 specialized technical centers across Europe, including eight in Germany, twelve in France, and two in the Netherlands. The company is also collaborating with reputable service systems such as ATU in Germany, Norauto in France, LKQ in the Netherlands, and Fixico to provide maintenance and painting services.
Renzo Schachtschneider, CEO of Schachtschneider Automobile, expressed confidence in the future of the electric vehicle industry and the growth prospects of VinFast in the European market. He stated, “We believe in the future of the electric vehicle industry and VinFast's development potential in the European market. This partnership presents an opportunity for both sides to grow sustainably and deliver real value to consumers.”
Chris Durand, General Director of ASTRADA SIMVA, added, “The arrival of VinFast will help us diversify our product portfolio and provide high-quality electric vehicle options for customers in the Aix-en-Provence area.”
Le Thi Thu Thuy, Chairwoman of VinFast, reaffirmed the company's long-term commitment to the European market through strategic partnerships. She noted, “Collaborating with strategic partners in Europe demonstrates VinFast's long-term commitment to this market. We believe that with a strong partner network, VinFast will expand effectively and develop sustainably in the region.”
In addition to its dealership network, VinFast is enhancing its after-sales capabilities in Europe, reflecting its proactive approach to customer service and support. This expansion is part of a global strategy that has already been implemented in Germany and the Netherlands, with plans to extend to other countries.
On the same day, May 9, 2025, VinFast announced a significant collaboration with four strategic partners—Chargecore, Chargepoint, Amarta Group, and CVS—to deploy 63,000 electric vehicle charging ports in Indonesia within the year. This initiative highlights VinFast's ambition to grow its presence in the electric vehicle market not only in Europe but also in Southeast Asia.
While VinFast is expanding its footprint, the electric vehicle market in Europe is also witnessing notable changes. Despite an overall increase in electric vehicle purchases, Tesla's sales have seen a sharp decline across the continent. According to reports, consumers are opting for various electric vehicle brands, indicating a shift in market dynamics.
As of May 8, 2025, Tesla's sales figures have dropped significantly, even though the demand for electric vehicles continues to rise. This indicates that while the market for electric vehicles is growing, Tesla is facing increased competition from other manufacturers.
In other automotive news, Ford Motor Company has officially raised prices for three models produced in Mexico as of May 2, 2025. The company aims to adjust its pricing strategy in response to market conditions, reflecting the ongoing challenges faced by the automotive industry.
Meanwhile, Toyota Motor Company has forecast a profit decline of approximately 20% for the fiscal year 2025-2026, signaling potential challenges ahead for the automotive giant. This forecast comes amid a backdrop of changing consumer preferences and economic factors that are influencing the automotive market.
In Vietnam, Lynk & Co has opened its 15th 3S showroom in Vung Tau, marking a significant step in its strategy to expand its network in the Vietnamese market. This expansion reflects the growing interest in electric vehicles in the region and Lynk & Co's commitment to providing quality options for consumers.
Additionally, Ford Vietnam has launched a special promotion program for May 2025, offering incentives up to 100 million VND to support consumers in purchasing their flagship models. This initiative aims to stimulate sales and enhance customer engagement during a competitive period in the automotive market.
As the electric vehicle landscape evolves, manufacturers like VinFast are positioning themselves strategically to capture market share and meet the growing demand for sustainable transportation solutions. With a focus on expanding dealership networks and enhancing after-sales services, VinFast is setting the stage for a strong presence in Europe and beyond.
