Viltrox, known for its advanced compact autofocus lenses and camera accessories, is expected to make waves at the Camera & Photo Imaging Show 2025 (CP+ 2025), Japan's premier photography and imaging trade show, taking place from February 27 to March 2, 2025, at Pacifico Yokohama.
With eager anticipation surrounding various new product launches, Viltrox aims to redefine the lens market and expand opportunities for photographers of all levels. The company's innovative products are set to establish new standards and inspire creativity among enthusiasts and professionals alike.
"This is the perfect venue to showcase our commitment to innovation and dedication to providing the tools photographers need to capture stunning images," stated Viltrox CEO Daniel Dai. Visitors to Hall D, Booth 49 will have the chance to experience cutting-edge technology, attend insightful seminars, and network with industry professionals.
This year’s CP+ showcases the latest advancements in camera technology. During the event, Viltrox is set to debut several standout products including the AF 35mm F1.2 LAB FE, the AF 85mm F1.4 Pro FE, the AF 50mm F2.0 Air, and the Viltrox AF 135mm F1.8 LAB Z lenses. Each lens has been engineered for precision and performance, aiming to meet the demands of both professional photographers and hobbyists.
Among these new releases, the AF 35mm F1.2 LAB FE is particularly noteworthy. It revolutionizes the 35mm lens category with exceptional image quality, precise autofocus, and outstanding low-light capabilities, making it a must-have for any serious photographer. "We are empowering photographers with the tools they need to express their own unique perspectives," affirmed Dai.
On February 27, Viltrox will also introduce the new Viltrox camera battery charging box, followed by the launch of the Viltrox AF 25mm F1.7 Air lens on February 28. These products aim to streamline the photographer's workflow and provide additional functionality for capturing images.
Highlighting the educational aspect of CP+ 2025, renowned Japanese photographer and videographer, Haseo, will host a keynote presentation on March 1. His session promises to offer inspiration, insights, and advice for photographers, showcasing the advantages of using Viltrox lenses. "We will provide tools and inspiration for creativity," remarked Dai, emphasizing the company’s mission to support photographers.
The new AF 85mm F1.4 Pro FE is poised to redefine portrait photography with its sharp detail and creamy bokeh effect, making subjects stand out beautifully. Meanwhile, the AF 50mm F2 Air FE combines lightweight design with versatility, perfect for street photography and everyday use.
Aside from lenses, Viltrox will present other innovative products like Viltrox DC A1 monitor and the Viltrox DC L2/L3 monitor. "These new products embody Viltrox's dedication to meeting the diverse needs of photographers, from hobbyists to professionals," Kahn Wang, Viltrox's marketing director, stated. He mentioned, "We will not only introduce groundbreaking lenses but also aim to improve the entire photography experience with creative accessories. We will soon announce the official release dates for these innovations."
For more information on the launch products, attendees are encouraged to explore Viltrox's booth at the CP+ 2025 event, or visit the website at https://geni.us/prfebcp. With its promise of innovation and commitment to the photographic community, Viltrox is poised to make CP+ 2025 memorable.
Founded in 2009 and headquartered in Shenzhen, China, Viltrox is dedicated to providing high-quality imaging equipment for professional photographers and enthusiasts worldwide. The company consistently invests heavily in research and development, striving to leverage new technologies to deliver exceptional performance, reliability, and affordability.