ViewLift, a leader in streaming technology, recently announced their latest innovation: the ROOT SPORTS Stream app, which directly delivers Seattle Mariners games and ROOT SPORTS programming to fans across the Pacific Northwest. This service marks a significant shift in the way fans can access their favorite sports content. By launching this direct-to-consumer (DTC) and TV Everywhere streaming solution, ViewLift is poised to enhance the viewing experience for thousands of Mariners fans.
The ROOT SPORTS Stream app is available at RootSportsStream.com and can be accessed via multiple platforms, including iOS and Android mobile devices, Apple TV, Android TV, and Amazon Fire TV. The app, set to launch soon on Roku, enables baseball enthusiasts to enjoy live Mariners games and full ROOT SPORTS programming without the need for a cable or satellite subscription. With a monthly subscription price of $19.99, it offers an affordable option for fans keen to catch all the action.
Rick Allen, CEO of ViewLift, emphasized the mission behind this innovative platform: “Our mission is to help leading sports organizations meet their fans where they are—on the devices and platforms they use every day.” He highlighted the importance of adapting to the modern fan's preferences and how the Mariners are at the forefront of this transformation in one of the most tech-savvy regions in the country.
With the introduction of this app, ViewLift further solidifies its standing as an industry leader, now powering streaming platforms for a total of 11 top-tier U.S. professional sports teams. This expansion is indicative of a broader trend in the sports industry, where organizations are increasingly looking to capitalize on direct-to-consumer models to foster deeper connections with their audiences.
The ROOT SPORTS Stream app is designed to be user-friendly with seamless authentication to facilitate access for existing ROOT SPORTS subscribers. It also features cross-device accessibility, which allows users to switch between devices effortlessly. This move towards flexible viewing options aligns with the evolving needs of sports fans who desire on-the-go access to their favorite teams.
ViewLift is not new to the sports arena; its robust cloud-based platform supports streaming for various other professional leagues, including the NHL and NBA, alongside notable organizations like the Professional Fighters League and LIV Golf. By focusing on high-quality, buffer-free streaming, ViewLift is committed to elevating the sports viewing experience.
Chris Wagner of OTT Advisors played a crucial role in assisting the ROOT SPORTS and Mariners' digital distribution strategy. His insights helped to shape how the Mariners could effectively reach their audience in this digital age, ensuring that they remain competitive in a rapidly changing media landscape.
Fans eager to subscribe can find the app at Mariners.com/stream and experience the seamless integration of live events and on-demand content. The versatility of the ROOT SPORTS Stream app provides not only standard sports broadcasts but a full lineup of ROOT SPORTS programming, aiming to enhance fan engagement and satisfaction.
In conclusion, ViewLift’s launch of the ROOT SPORTS Stream app marks a significant milestone in how sports content is distributed. The initiative not only underscores the increasing demand for direct-to-consumer solutions in the sports world but distinctly illustrates how modern technology can reshape the fan experience for the better, catering to their preferences and lifestyle.
