Vietnam is experiencing significant growth in the tourism sector with projections indicating record highs for 2025. Recent statistics show a заметное увеличение в международных запросах на поездки в страну, fueled by open visa policies and rich tourism resources.
According to data compiled from Google Destination Insights, searches for information related to tourism in Vietnam have increased between 15% to 30% from late November 2024 to January 2025 when compared to the previous year. Notably, during the first half of February 2025, international searches surged even higher, recording increases of 30% to 45%. Such trends indicate growing global interest and confidence among international tourists.
The primary markets generating the most searches for travel to Vietnam include the United States, Australia, India, Japan, South Korea, Singapore, the United Kingdom, Canada, Germany, and Malaysia. This wide interest reflects the country's appeal as both exotic and historically rich, making it one of the most attractive tourist destinations on the global map.
Among the most searched destinations are major cities like Ho Chi Minh City, Hanoi, Da Nang, Phu Quoc, and Nha Trang. Ho Chi Minh City and Hanoi continue to be the crown jewels of Vietnam's tourism, drawing millions due to their vibrant cultures, food scenes, and historical sites.
January 2025 marked a remarkable milestone for Vietnamese tourism as the country welcomed nearly 2.1 million international tourists, which signifies an increase of 18.5% from the previous month and 36.9% compared to the same period last year. This figure not only surpassed the nearly 2 million visitors recorded in January 2020 but also indicated potential growth, as this performance eclipsed pre-pandemic numbers by 37.8% when compared to the first month of 2019.
The unmistakable demand from international travelers demonstrates the effectiveness of the new open visa policy and various promotional programs launched over the past year. These initiatives have helped to showcase the high-quality tourism products and services available, aligning perfectly with the demands and preferences of modern travelers.
Recognizing the potential of specific markets, the Vietnamese government has taken decisive measures, such as issuing resolution 11/NQ-CP, which provides visa exemptions for citizens of Poland, the Czech Republic, and Switzerland from March 1, 2025, to December 31, 2025. This policy is expected to significantly bolster tourism from these European nations, highlighting Vietnam's proactive stance to grow its tourism industry.
According to Tripadvisor, Hanoi has been acknowledged for its charm and cultural significance. The city ranked among the top destinations for travelers, receiving accolades across various categories: 2nd among entry 25 Leading Cultural Destinations Worldwide, 7th among 25 Top Global Destinations, and notable mentions for 25 Most Loved Long-Standing Destinations.
The integration of ancient beauty within its urban environment makes Hanoi stand out, preserving its historical grandeur through ancient temples, colonial architecture, and vibrant marketplaces, all the southern charm of modern development.
With its picturesque lakes, lush parks, tree-lined streets, and abundant historical sites, Hanoi and other cities are set to attract even more visitors. The combination of its rich cultural heritage and modern allure positions Vietnam as not just another stop but as a top-tier travel destination.
Given the encouraging statistics and government initiatives already underway, the Vietnamese tourism sector seems primed for unforeseen growth as we approach 2025. The continuing rise of searches signifies the resurgent appetite for Vietnamese travel experiences, and as the world adapts to new travel norms, it appears Vietnam is ready to welcome back tourists with open arms and unmatched hospitality.