Google has announced its Year in Search for 2024, highlighting the top trends and interests among Vietnamese internet users. Released on December 13, 2024, the list showcases the areas where Vietnamese people have shown significant curiosity and engagement throughout the year.
Among the seven key categories identified are "Prominent Search Trends", "AI Tools", "Movies", "Travel", "Concerts", "Skills", and "DIY Methods". This extensive analysis is grounded on billions of searches conducted throughout the year, reflecting the pulse of the Vietnamese internet culture.
This year marked heightened interest in sports due to several major international events, such as the UEFA Euro, Asian Cup, and the Olympics. Notably, these global competitions dominated the list of prominent search trends, illustrating the deep-seated enthusiasm for sports within the Vietnamese populace. After the impact of various recent natural disasters, queries relating to environmental issues, such as "climate change process" and "Typhoon Yagi", also emerged, showing heightened awareness and concern for ecological matters.
AI tools have also seen increased attention, with innovations like "Gemini", "Viggle", and "ChatGPT" capturing users' imaginations. The interest isn't just limited to familiar names but extends to new tools focused on video creation, including "Viggle" and "PixVerse", pointing to a broader curiosity about technological advancements and their practical applications.
On the travel front, domestic tourism has risen to prominence, with eight locations ranking among the top searches. Some sought-after spots include Vinh Hy Bay, Hoi An ancient town, and the community tourism village of Con Son, Can Tho. For international destinations, searches for "travel to Malaysia" and "travel to Europe" highlight the growing interest among Vietnamese travelers venturing beyond their borders.
When it came to entertainment, searches for concerts and international films surged. "Anh Trai Say Hi" and "Anh Trai Vuot Ngan Chong Gai" topped music event searches this year, indicating vibrant growth within Vietnam's music scene and the passion exhibited by fans. Meanwhile, Korean dramas like "Queen of Tears" have also maintained significant appeal, with interests crossing borders and influencing audiences regionally.
The rise of self-improvement and skill acquisition is another telling trend, especially with increasing searches focusing on soft skills like negotiation and leadership. The emergence of "life skills for elementary school students" as key queries reflects the growing societal acknowledgment of comprehensive education's importance for the younger generation.
Investigative queries around DIY projects have peaked as well, with leading searches including methods for making popular local snacks and the newly emerged interest in identity card registration processes for children. With the Vietnamese government launching new initiatives for issuing identity cards, this populist engagement with bureaucracy has sparked significant public interest. The fascination with crafting custom bags—known as "tui mu"—demonstrates the community's inclination toward creative pursuits.
Overall, Google's insights from the Year in Search not only delineate what fascinated the Vietnamese online community but also encapsulate the broader narratives of their social engagement, aspirations, and values. By analyzing these trends, Google provides not just data, but also offers reflections on the changing dynamics of interest, identity, and the pursuit of knowledge among the Vietnamese.