The Vietnamese real estate market is witnessing transformative shifts as it adapts to changing consumer demands and economic pressures. Notably, the rental sectors, particularly in major cities like Ho Chi Minh City and Hanoi, face paradoxes as rental prices continue to surge even when many spaces remain unoccupied.
According to local reports, rental prices for commercial properties have escalated between 10% and 15% since the beginning of 2025. This surge occurs notwithstanding substantial vacancies across prime locations such as Nguyen Hue and Le Loi streets, prompting concern for many businesses. Real estate agents like Anh Huỳnh have noted, "Giá thuê đã tăng 10% -15% từ đầu năm 2025!" indicating the sharp climb of rental costs.
This inflated rental price is partly attributed to rising real estate values beginning back as early as 2024. Many landlords, armed with considerable financial strength, feel little pressure to adjust their rental prices, leading experts to forecast continued increases.
Resources like Muaban.net are stepping up to bridge the gap between landlords and tenants, significantly improving the rental transaction process. By offering filters based on location, size, and price, the site boosts visibility for both sides of the rental equation, streamlining negotiations and access.
Despite elevated rental costs, the market for larger residential units is intensifying. Data from One Mount reveals increased demand for larger apartments, as evidenced by buyers like those represented by Anh Huỳnh, who are increasingly preferring units over 80 square meters. "Mức giá 60 triệu đồng/m2 gần như không còn trên thị trường căn hộ cao cấp," he noted, highlighting the rising threshold for what constitutes affordable housing.
The allure of larger living spaces is being driven primarily by buyer motivations tied to lifestyle enhancement and investment opportunities. Clients securing deals for spaces at Hanoi Melody Residences are prioritizing comfort alongside capital appreciation, with agents observing significant transactions for family-oriented layouts.
Despite the apparent desirability of larger units, the reality for prospective buyers remains challenging, particularly within central areas of Hanoi. The sales price of newly released apartments has escalated to 76.7 million VND per square meter by Q4 of 2024, placing added pressure on potential homeowners.
Nevertheless, market analysts point toward Hoàng Mai as an up-and-coming area for those seeking larger apartments at lower prices. Here, the sales transactions have seen around 7,000 units changing hands, with affordability being cited as key. The district offers remarkable value with units available for around 62 million VND per square meter, significantly lower than the average for the region.
Expert insights from Đinh Minh Tuấn assert the necessity for rental strategies to evolve with market conditions. They predict fluctuations will remain light and localized, as broad escalations may meet with legal and regulatory constraints following recent governmental reforms aimed at increasing market clarity.
Nguyễn Văn Đính emphasized, "Giá bất động sản trong năm nay sẽ có xu hướng điều chỉnh hợp lý hơn so với mức tăng quá mức của năm 2024!" This sentiment captures the general consensus among housing experts about the necessity for sustainable price adjustments allowing for increased accessibility amid shifting economic backdrops.
All considered, the Vietnamese real estate market is at potential crossroads: one where stakeholders and consumers must align more closely. The burgeoning demand for larger living spaces, coupled with high rental pricing, creates both challenges and opportunities within this dynamic sector. The emphasis is clear—real estate must evolve, especially as consumers grow increasingly discerning about their home and investment choices.