The entertainment scene in Vietnam has continued to evolve spectacularly, culminating in 2024 with innovative programs and breakout artists capturing the audience's hearts and trends. A significant highlight has been the launch of the reality show "Anh trai say hi" on HTV2. This program, uniquely produced by Vietnamese creators, aimed to showcase the talents of 30 vibrant singers and rappers, all of whom carried dreams and aspirations to promote local culture. According to Znews, as episodes aired, the show quickly gained immense popularity, with songs from the program dominating the music charts and resulting in four out of five top trending spots at one point.
By the end of the competition, the top 10 contestants included notable names like Erik, Dương Domic, Anh Tú Atus, Isaac, Đức Phúc, Quang Hùng MasterD, Negav, HURRYKNG, HIEUTHUHAI, and Rhyder. The debut lineup, featuring HIEUTHUHAI, Rhyder, Đức Phúc, Quang Hùng MasterD, and Isaac, marked the show's impact, particularly with HIEUTHUHAI taking the title of champion. The success of "Anh trai say hi" significantly elevated the market value of its participants, with Dương Domic's income reportedly surging 30 to 60 times from his previous earnings.
Even more impressively, Dương Domic's post-show career took off as his song "Mất kết nối" climbed to the top of YouTube's trending list, solidifying his place among the audience's favorites. Social media played a massive role, with experts like Nguyễn Ngọc Long emphasizing how shows garnering considerable viewership generate enthusiastic support, leading to sold-out concerts.
Speaking of music videos, Trúc Nhân marked his return with the MV "Không ra gì," which swiftly climbed to the top ranks on YouTube with over 3.5 million views shortly after release. The collaboration with Mew Amazing received commendations for its witty lyrics and engaging visual storytelling. This MV tackled controversial themes from the perspective of societal archetypes, demonstrating how humorous yet mature storytelling resonates significantly with audiences.
Not to be overshadowed, MONO's cheerful tune "Đi tìm tình yêu" showcased his talent for playful choreography and drew favorable attention across various platforms. The MV's retro vibes coupled with humor positioned MONO effectively within the industry.
Another noteworthy collaboration came from Trang Pháp and Jsol with their delightful duet "Gửi chồng tương lai," which captured the sweetness of daily love moments. The charming visuals set against European backdrops made it particularly endearing for viewers. Similarly, Sơn Tùng M-TP's sunny composition "Đừng làm trái tim anh đau" reinforced his prominent status, delivering uplifting messages through catchy lyrics.
Simultaneously, Đàm Vĩnh Hưng released the MV "Trời ơi mình đã có vợ rồi," which broke traditional song structures by functioning as more of a short film, blending humor and entertainment. With multiple humorous scenarios, these productions confirm the trend of blending various media forms to engage audiences effectively.
The impact of platforms like YouTube on music trends is also evident, as songs from HIEUTHUHAI, Trúc Nhân, and Jack have captured substantial attention. Yet, it was Tùng Dương’s "Tái sinh" which recently took center stage, becoming the talk of the town with substantial streaming figures and trending numbers. He expressed his joy at the broader acceptance of his style after years of performing more niche music. This transformation and the mainstream breakthrough, reflected heartily through his latest works, show the ability of artists to adapt to audience preferences.
The collaboration with Tăng Duy Tân led to impactful results, as messages of love and resilience resonate deeply, emphasizing connection across soundscapes and themes. Tùng Dương articulated his hope for widespread acceptance and response from regional audiences, showcasing cross-border appeal.
Notably, 2024 has become pivotal for multiple artists, emphasizing their growth and adaptation to modern trends. The collaboration and engagement across platforms have successfully bridged the gap between underground talents and mainstream recognition. With these vibrant developments, the Vietnamese entertainment industry has proven its capabilities to innovate, captivate, and inspire its audience, promising exciting futures for both veterans and newcomers alike.
