The Vietnamese entertainment scene is set to undergo explosive growth and diversification in 2025, driven by innovative trends and the resurgence of traditional music. Following the remarkable success of popular shows like Anh trai vượt ngàn chông gai and Anh trai say hi, the year is poised to present a vibrant musical panorama with the introduction of new game shows, unique formats, and impressive concerts.
Industry experts predict 2025 will witness a cultural renaissance influenced by the success of these TV programs, significantly shaping musical trends. Emerging artists are expected to take center stage as the music market embraces fresh energy, with many anticipating high-quality, large-scale concerts. The allure of music game shows continues to captivate audiences, creating fertile ground for producers and artists alike to explore new creative avenues.
Set to make its debut next summer, the show Em xinh say hi is expected to ride the coattails of Anh trai say hi, focusing more on female artists. This show aims to deliver dynamic performances, catchy songs, and engaging backstage stories about the lives and careers of artists. Combining music, choreography, and entertainment elements, it is expected to dominate social media charts.
Another anticipated addition to the music scene is Show It All, which envisions revolutionary training for versatile young artists, focusing not just on singing and dancing but also on equipping contestants with professional skills necessary to thrive across multiple performance genres including acting and contemporary dance. These newcomers will be mentored by seasoned industry professionals, preparing them for successful careers.
A significant highlight of the year will be the resurgence of traditional folk music, particularly as showcased by the hit songs like Trống cơm and Mẹ yêu con, which have captured audiences' hearts. The successful reimagining of folk music has proven to be both attractive and accessible, especially among younger generations. NSND Tự Long articulates this sentiment, stating, "If we want young people to connect with the roots of music, the music itself needs to be special and engaging." This trend is set to continue gaining momentum throughout the year.
There is also evidence of growing interest among artists to infuse traditional genres like chèo and cải lương with modern elements like pop, rock, and hip-hop, creating unique musical products deeply infused with Vietnamese cultural identity. Music researcher Nguyễn Quang Long notes, “Young artists are exploring and innovatively refreshing their music style by tapping traditional values.”
Meanwhile, concert culture is expected to explode, with massive live shows drawing tens of thousands of fans. Following the successful concerts of 2024, artists are ramping up investments to improve musical quality and performance experience, demonstrating how the demand for local, high-quality music continues to climb. The strong interest and willingness of Vietnamese audiences to pay for local artists signal significant maturity within the music industry.
Concerns, nonetheless, linger about the similarity seen within contemporary songs, many of which tend to lean heavily on electronic influences or hip-hop styles. Experts highlight the need for greater diversity and to assure content adheres to community values. “The music industry must keep diversifying to avoid stagnation,” notes Long. “While improved quality is evident, it’s imperative to maintain uniqueness and cultural significance.”
With 2025 promising to be dynamic and transformational for Vietnamese music, the harmonizing effect of successful shows like Anh trai provides fertile ground for nurturing traditional music norms alongside exhilarating concert experiences. A focus on evolution, creativity, and the preservation of identity will, undoubtedly, guide the industry toward sustaining its growth and cultural heritage.