Vietnamese travelers are increasingly favoring local destinations, as reflected by Google search trends for 2024. A range of natural landscapes and culturally rich sites have captured the attention of these tourists, signaling not only personal preferences but also the booming potential of Vietnam's tourism industry.
The top searched travel destinations comprised Vĩnh Hy Bay, Hội An, Cồn Sơn, Gia Lai, and Đà Lạt, with searches focusing heavily on spots offering tranquility and natural beauty. These findings demonstrate how Vietnamese travelers are increasingly opting for local experiences over more traditional, international hotspots.
Vĩnh Hy Bay, situated about 42 kilometers from Phan Rang, is often dubbed "a precious jewel hidden amid pristine natural scenery." This remote locale offers stunning vistas and calm waters, appealing to those seeking to escape the hustle and bustle of city life.
Meanwhile, Hội An has seen tremendous growth, with tourist numbers surpassing 4.4 million this year, marking a 6.6% increase from the previous year. The city recorded significant international visitor numbers, which now make up around 11% of its total guests.
"Hội An has become increasingly popular for international tourists as well as locals, showcasing its unique blend of history and culture," noted local tourism authorities. The growth aligns with the general trend of Vietnamese travelers searching for destinations offering rich cultural experiences.
Cồn Sơn, located on the Hau River, presents another attractive option for tourists, offering activities such as fruit picking and learning traditional crafts. This destination embodies the charm of rural Vietnam, captivating visitors with its serene environment and vibrant local culture.
Gia Lai has emerged as one of the most sought-after locations. The region is known for its unspoiled nature and vibrant culture, prompting travelers to explore its beautiful landscapes and waterfalls. It is increasingly attracting visitors who seek experiential travel beyond traditional spots.
According to local travel experts, "Gia Lai is becoming more popular among travelers, demonstrating their desire to explore lesser-known areas." The local tourism sector anticipates significant growth, with estimates of over 1.3 million visitors anticipated this year, showing nearly 12% growth from 2023.
Da Lat remains another favorite destination, celebrated for its temperate climate and scenic beauty. Often dubbed the 'City of Eternal Spring', it ranks seventh among the most searched locations for 2024, contributing to the overall increase seen across the country.
Bình Dương's Thủy Châu is distinguished as an ecological destination, drawing families and friends seeking weekend retreats. By connecting visitors to nature's calm, it aligns with growing demands for leisurely escapes.
Overall, 2024 has seen Đà Nẵng experience remarkable growth, predicted to receive over 12 million visitors, reflecting the rise of both local and international tourists eager to explore Vietnam's coastlines.
With tourism growth evident across multiple regions, these trends indicate not just changing visitor preferences but also highlight the dynamic changes within Vietnam's tourism strategy. Achieving sustainability and promoting lesser-known areas will be key to capitalizing on these fresh interests.
