The Vietnamese real estate market is experiencing a post-Tet surge, particularly notable in Hanoi and Ho Chi Minh City, where property searches and listings have skyrocketed following the holiday. According to data from Batdongsan.com.vn, the platform saw interest levels increase by four to six times compared to pre-Tet figures, indicating a significant rebound.
This substantial uptick is marked by the notable rise in property listings immediately after Tet 2025, where the number of properties for sale and rental listings surged dramatically. The week after the holiday reported listings four times higher than the previous week, showcasing intense demand across various real estate segments, especially for apartments and land. "The market's responsiveness indicates positive momentum from both buyers and sellers, signaling readiness to engage more actively," noted Nguyen Quoc Anh, the Deputy General Director of Batdongsan.com.vn.
Interestingly, the average prices of apartments have shown signs of stabilizing or slightly decreasing, with the current figures sitting at VND 62 million per square meter for Hanoi and VND 57 million for Ho Chi Minh City. This shift is seen as potentially beneficial for would-be homebuyers, who might perceive this as the right opportunity before any upward price adjustments occur. "While prices have shown slight stability, we must remain aware of potential fluctuations as the market responds to broader economic conditions," remarked experts from Batdongsan.com.vn.
The focus of property interest post-Tet indicates considerable interest in suburban properties. Buyers are channeling their focus toward specific districts within these major cities. For example, buyers are particularly interested in apartments situated west of Hanoi, such as districts Nam Tu Liem and Ha Dong, as well as land plots outside the city’s central areas—Long Bien and Hoai Duc are gaining traction. Meanwhile, amid the vibrant market, Ho Chi Minh City has seen strong interest centering on land plots, especially around District 9, reflecting shifts brandishing around urban expansion.
Even with heightened interest, the rental market still shines, as inquiry levels for apartments remain overwhelmingly high, with neighborhoods Cầu Giấy and Nam Từ Liêm taking the lead as preferred locations for potential renters. The city's rental demand remains stable, driven primarily by students, expatriates, and workers settling down. Various provinces are also reaping the benefits; Hải Phòng and Hưng Yên emerged as two notable areas reporting significant increases in property searches.
VARS, the Vietnam Association of Real Estate Brokers, reported on February 15, 2025, highlighting the broader trend of investors shifting their focus due to rising property prices at the core of urban settings. This transition is notable, with investors increasingly exploring outer city limits and provincial towns due to burgeoning accessibility and improved infrastructure development. "While property prices are inflated within central urban markets, there lies considerable potential within suburban estates ripe for investment," stated reports from VARS officials.
Encouraged by improving infrastructure, such as new highways and metro lines enhancing connectivity, these suburban areas are becoming attractive for individual investors and larger firms alike. The development trend indicates not just rising property values but also brand-new properties being built, poised to meet the anticipated urban expansion. The potential for higher returns on investment has positioned these areas as strong because buyers increasingly favor investing where opportunities remain plentiful.
Government actions to streamline urban development and grow satellite cities present additional incentives, prompting more investors to look at areas outside major urban centers. Nguyen Quoc Anh added, "Investors with sufficient capital are now exploring secondary cities and suburban areas as viable alternatives to the core urban markets. This shift could redefine strategies toward long-term investments as demand continues to rise outside city boundaries."
With increasing demand and shifting interest zones, the market reveals openings for diverse demographics, whether residential purchasers or investors. Both groups must carefully evaluate market conditions to make informed decisions. Overall, 2025 holds promise for the Vietnamese real estate market, particularly with new regulations instated aimed at reducing bureaucratic hurdles and fostering clearer investment processes. "New regulations will likely ease investment challenges, boosting supply and stabilizing prices over time," noted Vuong Duy Dung, Deputy Director of the Department of Housing and Real Estate Market Management.
With both prices and interest demonstrating adaptive trends post-Tet, stakeholders across the board are watching closely as the market heals from typical seasonal ebbs and flows traditionally felt post-Tet. By strategically aligning themselves with economic shifts, potential buyers—whether firsthand or as part of extensive investment portfolios—could benefit significantly from the coming opportunities.