The Vietnamese market is poised for significant transformation as consumer behavior evolves, with key trends indicating shifts expected to shape the economic outlook for 2025. According to Đinh Minh Tuấn, the Director of Batdongsan.com.vn for the southern region, four major trends have emerged recently within the real estate sector, reflecting broader shifts across various consumer markets.
The first trend is the premiumization of products, where both investors and consumers are increasingly drawn to high-rise properties. Over the last 23 years, the price of condominiums has surged by 59%, and there's been notable movement from central areas to suburban regions. This transition signifies not just soaring prices, but a broader preference for quality and luxury living.
Secondly, the engagement of younger individuals with real estate has seen marked growth. Reports indicate up to 30% growth of interest among millennials and Gen Z, who are particularly concerned about product quality. This generation prioritizes sustainability and lifestyle preferences, indicating their influence on the market is only set to increase.
Thirdly, there’s been significant migration toward integrated urban development. Instead of merely seeking land, these consumers are interested in well-designed urban spaces which promise easier access to amenities and transportation. This reflects global movements toward smart growth and urban planning.
The fourth trend is the collective desire for green living spaces, with data supporting increased consumer searches for properties featuring green landscapes and environmentally-friendly designs. The importance of this cannot be understated as consumers become more aware of climate change and the need for sustainable living.
Looking forward, Nguyễn Quốc Anh, the Deputy Director of Batdongsan.com.vn, predicts 2025 will usher in optimistic growth. He stated, “The shift of investment flows will favor segments with higher profitability than condominiums.” It's expected to see more investments directed toward single-family homes and land lots, which promise greater returns as compared to previous years. This shift highlights how investor strategies are maturing, with many ready to commit seriously to the real estate market.
Further analysis shows investment interest is warming up as market uncertainty dissipates. No longer merely dabbling, investors are now eyeing strong and legally secure housing options. This focus on legal parameters showcases the increasing sophistication of consumer expectations. It's notable how the condominium market has been the darling of investors throughout 2024, and as confidence grows, both prices and interest for housing are expected to spike.
From late 2024 through early 2025, observers anticipate clearer signs of market recovery. This is characterized by rising trust among consumers and investors. “The market is seeing more serious inquiries and investments. Therefore, it’s understandable the condominium sector dominated the market throughout 2024, reflecting consumers’ strong interest and willingness to engage effectively,” noted Quốc Anh.
Notably, real estate experts forecast the sector will stabilize between 2026 and 2026, indicated by price fluctuations and liquidity, leading to healthy growth. Secondary and shortlisted projects are regarded as high-yielding segments, capturing considerable attention among potential investors. Emerging trends point toward the return of investor confidence, moving away from the stagnant periods experienced during 2022 and 2023, where market engagement slumped.
“The recovery since 2024 demonstrates renewed market confidence, showing signs of stronger investments. This is indicative of consumer psychology improving, which directly influences investment decisions. Accordingly, 2025 will continue to be regarded positively for the real estate market,” concluded Quốc Anh.
Overall, these consumer trends will not only shape Vietnam’s real estate market but will also provide insights for other sectors poised for growth. Vietnam stands at the precipice of significant changes, driven by its dynamic consumer base, influencing everything from product development to investment strategies.