Families planning their trips for the next few years should pay close attention to the shifting dynamics of travel trends, particularly those forecasted for Vietnam. According to recent studies, revealed by the Agoda Digital Travel Platform, the family-oriented approach to travel is gaining significant traction among Vietnamese tourists, pointing to travel as not only leisure but also as key opportunities for family bonding.
The survey conducted by Agoda indicates a marked increase in leisure travel and family experiences, with 39% of Vietnamese travelers already planning to travel with loved ones in 2025. This trend signals not only individual family vacations but also the quest for relaxation after hectic lifestyles, and the exploration of novel destinations.
Interestingly, theme parks are becoming favored options among travel plans, showcasing the Vietnamese preference for destinations known for entertainment and activities suitable for all family members. Families are seeking new adventures, particularly those involving engaging activities where they can spend quality time together.
While family trips are on the rise, there appears to be a balanced popularity for solo and couple traveling among Vietnamese tourists, as well. The common desire to escape the daily grind is one key reason driving this increase. Consequently, travel combined with remote work is also becoming popular, reflecting changing workplace policies as many organizations adopt more flexible working arrangements.
The inspiration behind Vietnamese travel plans stems from personal interests, available budgets, and suggestions from family or friends. Research reports also indicate the increasing reliance on technology, with many families moving toward apps for organizing their travel arrangements. The influence of social media on travel decisions is undeniable, helping prospective travelers navigate options and make informed choices.
According to Ho Chi Minh City's Tourism Department report, the online application rate has surged by 33% compared to 2023, signaling the digital shift within the tourism sector. The reliance on cashless payments has reached impressive figures, with 91.14% reported. Satisfaction ratings with digital travel arrangements stand at 98.64%, reinforcing the role of technological advancements.
Nguyen Van Dung, Vice Chairman of the Ho Chi Minh City People’s Committee, noted significant predictions for tourism growth volume, projecting up to 6 million international visitors and 38 million domestic tourists by 2024, marking increases of 20% and 8.6% respectively from the previous year.
These predictions come along with boosting strategies, facilitated by digital transformation and appropriate technology applications to improve the tourism experience. The city continues to innovate its tourism offerings, promoting the unique strengths of its attractions consistent with new tourism trends.
Success in diversifying the tourist market depends on effective regional tourism linkages, drawing on the distinctive characteristics of the city and its surroundings. The imperative for enterprises is to innovate and continuously improve service quality. There’s also emphasis on self-training to boost human resources and to embrace and propose policies to truly develop tourism as a key economic sector.
Remarkably, the survey also shows trends where up to 67% of Vietnamese families are utilizing AI tools for their travel planning, with 60% of families expressing interest in traveling to taste cuisines they have seen on screen. This paints the picture of a generation eager to explore diverse flavors and experiences, blending cultural curiosity with adventure.
Traveling, particularly for families, emerges as more than just leisure; it becomes for many, the essence of strengthening family ties, creating cherished memories, and indulging personal interests. The projected trends indicate families will play significant roles as the tourism sector transitions to meet their needs and preferences.
The growing inclination toward experiential travel and family-oriented vacations is only expected to evolve as more families turn to digital tools for planning easy and enjoyable trips. Keeping up with these changes will be key for stakeholders within Vietnam's tourism industry.