Vietnamese consumers are embracing frugality as they prepare for the Tet celebrations, with durability and reasonable pricing at the forefront of their purchasing decisions. This end-of-year shopping season has seen an increase in demand for reliable electronic appliances, particularly as households aim to improve their quality of life for the festivities.
With the Tet Ất Tỵ just around the corner, many families are actively seeking various electronic products to ready their homes. Despite the persistent economic fluctuations impacting spending habits, Vietnamese consumers are steadfastly prioritizing quality and value, steering clear of impulsive purchases.
Brand Điện lạnh Hòa Phát has aligned with this trend, offering attractive promotions alongside their durable products, which resonate well with cautious consumers. Chị Thanh Loan, who has operated her food business for over ten years using her Hòa Phát freezer, shares her experience: "Hơn 10 năm dùng tủ Hòa Phát thì biết độ bền của tủ thế nào rồi, nên chẳng cần phải băn khoăn gì." Her testimonial highlights the trust consumers have developed, often leading them to stick with brands they are familiar with.
Another shopper, chị Phương Linh, echoes the sentiment of practicality over luxury as she decides to purchase additional appliances, stating, "Chồng tôi con trưởng, Tết năm nào nhà cũng tổ chức tiệc tùng cho anh em trong nhà, nên phải dự trữ thực phẩm liên tục." This perspective emphasizes the importance of functionality, especially for families who often gather and celebrate during this time.
Interestingly, chị Linh's decision to buy another freezer stems not only from her satisfaction with the product's performance over the years but also from the growing need for additional storage as her family expands. "Suy đi tính lại, thôi đã dùng hãng nào thấy tốt thì mình lại tiếp tục mua," she asserts, showcasing the consumer loyalty seen within the appliance market today.
The trend of purchasing user-friendly, cost-efficient appliances is also underscored by younger families like anh Hoàng Long’s, who moved to a new apartment. Despite wanting to save, he is eager to buy new essentials such as clothes dryers, driven by the necessity to keep his family's clothing clean and dry, particularly for their baby. He is drawn to models equipped with advanced technology, which promise to offer energy savings—an increasing priority as costs rise.
Anh Long thoughtfully notes, "Ban đầu mua về cũng sợ ngốn điện. Nhưng sau khi nghe tư vấn và trải nghiệm thực tế tôi hoàn toàn yên tâm." This blend of caution and education reflects how modern consumers make informed choices, balancing their budgets with the need for technology and convenience.
Brands like Hòa Phát are adjusting their marketing strategies to align with these consumer expectations, emphasizing not only the longevity of their products but also the added value through promotions such as gift packages and discounts. For example, both chị Loan and chị Linh happily received additional kitchen accessories during their purchases, demonstrating how incentives can positively influence buying behavior.
Consequently, the shopping trends of the Vietnamese consumer as they approach the new year signal more than just economic preferences; they reflect broader shifts toward sustainable and practical consumption, where the emphasis lies on making educated investment choices. This trend mirrors larger movements worldwide, where cost-effective solutions have gained popularity amid economic uncertainties.
It is evident from the current market dynamics and consumer behavior as Tet approaches, brands need to stay competitive by offering not just attractive price points but also quality products, reinforcing the idea of smart spending as part of the Vietnamese culture.
With the year 2025 looming, the focus remains on efficient, long-lasting products, showcasing how consumer spending is steadily reflecting careful calculations rather than spontaneous choices. Vietnamese consumers continue to opt for trusted brands with proven track records, ensuring a prosperous Tet celebration filled with reliability and warmth—all the more compelling for brands to align their offerings with these key consumer insights.