In Vietnam’s ever-evolving real estate market, a curious new trend is making headlines: the rapid influx of celebrities, actors, and social media stars—especially TikTokers with millions of followers—into the property business. According to 24HMONEY, this wave of prominent figures turning to real estate, once the exclusive playground of seasoned professionals, is reshaping the industry and raising eyebrows across the country.
On September 13, 2025, the phenomenon is more visible than ever. Celebrities and influencers are now seeking profit opportunities through property investment, a move that signals a significant shift in how they approach earning money beyond their well-trodden paths in entertainment. While some see this as a clever way to capitalize on their fame, others wonder aloud: is this a smart investment strategy or just a fleeting attempt to stay relevant?
One of the most prominent examples is Võ Hà Linh, dubbed the “livestream warrior” by her legion of fans. With over 5.7 million followers on TikTok and 2.2 million subscribers on YouTube, Hà Linh has parlayed her online fame into a bold business move. Her company, Hà Linh Official, established in 2021 in Nghệ An, recently registered to expand into real estate consulting and brokerage. The business, which started with a charter capital of 2 billion VND, has since grown to nearly 20 billion VND—a testament to her ambition and reach, as reported by local business filings.
“If you know how to leverage your fan community, doing real estate business through personal media channels can create a new competitive advantage,” industry observers note in coverage by 24HMONEY. Hà Linh’s ability to connect directly with millions gives her brand a head start in reaching potential buyers—but as experts caution, this is only one piece of the puzzle.
Actor Hùng Thuận, known for his iconic role as “bé An” in the beloved film Đất phương Nam, chose a different but equally ambitious path. In 2019, he launched his own real estate venture, and by the end of 2021, he had opened three offices across Ho Chi Minh City’s Quận 2, Quận 11, and Nhà Bè districts. Thuận’s approach focused on building a transaction platform rooted in his media presence, selling properties entrusted by clients and aiming for quick liquidity—a marked departure from more traditional brokerage models.
“There was a period when business was quite smooth, especially in 2020, which was considered a ‘bumper season’,” Thuận shared in an interview. His experience illustrates both the appeal and the volatility of real estate: what starts as a winning streak can quickly become a lesson in market cycles and the need for adaptability.
Singers, too, are jumping in. Khắc Việt, a household name in Vietnamese music, founded Khắc Việt Land after a series of profitable personal property transactions. “I just wanted to buy a house to live in, then resell it and unexpectedly made a profit,” he recounted. This chain of successful deals prompted him to take property investment seriously, shifting his focus from the stage to the real estate market. “Can you really just sing for your whole life?” Việt mused, reflecting on his decision to diversify. The COVID-19 pandemic, which brought much of the entertainment world to a standstill, was a wake-up call for him and many others. It underscored the need for stable, long-term financial planning and spurred Việt to establish his company as a new career anchor.
But is fame enough to guarantee success in this competitive field? Not by a long shot, say industry experts. Võ Quốc Anh, a veteran real estate broker with three decades of experience in Hanoi, warned, “The ‘celebrity fever’ in real estate is hard to sustain without a methodical strategy. It’s important to distinguish between leveraging personal branding to attract clients and building a sustainable business model.” When the market cools, he added, “the decisive factors are still management capacity, legal knowledge, and adaptability—not just fame.”
Indeed, while the involvement of celebrities and influencers brings fresh attention and energy to the market, it also introduces new risks. As reported by 24HMONEY, many of these newcomers lack the deep professional knowledge required to navigate complex real estate deals. The stakes are high: property investment can yield significant returns, but for those without adequate expertise, the risks are equally great. Stories abound of famous faces who, despite strong personal brands, have had to scale back operations or lay off staff when market conditions turned sour.
The appeal for celebrities is clear. The entertainment industry is notoriously fickle, and few can remain at the top indefinitely. Real estate, by contrast, is seen as a potentially lucrative and stable investment—if approached wisely. “The biggest barrier isn’t managing a business,” Việt explained, “but investing in yourself. Many artists fail because they’re still focused on performing and don’t spend time learning about business, law, or the market.”
Still, the competitive edge that comes with fame is real. Personal brands can connect products with buyers faster, generate positive media buzz, and help companies stand out in a crowded field. Yet, as experts warn, if quality and legal standards are not maintained, celebrity-backed deals can quickly backfire—damaging both individual reputations and consumer trust.
Looking ahead, this trend shows no sign of slowing. As more celebrities and influencers enter the property market, the sector becomes increasingly diverse and dynamic. Their participation creates new opportunities, draws in a younger demographic, and challenges established players to innovate. However, as veteran broker Võ Quốc Anh cautioned, only those who invest seriously in knowledge, strategy, and adaptability are likely to thrive for the long haul. For anyone treating real estate as a mere “side hustle,” an early exit may be inevitable.
In the end, the surge of Vietnamese celebrities and TikTokers into real estate is a fascinating reflection of broader changes in both the entertainment and business worlds. It’s a story of ambition, reinvention, and the search for stability in uncertain times—a reminder that, in real estate as in showbiz, the spotlight can be both an asset and a liability.
