On the brisk morning of September 7, 2025, Vietnam Television (VTV) marked a milestone that resonated far beyond the country’s borders. As the clock struck 7:09 AM, VTV officially launched its new foreign affairs channel, Vietnam Today, coinciding with the 55th anniversary of the broadcaster’s inaugural transmission in 1970. The timing was no accident—this launch was intended as both a celebration of VTV’s storied history and a bold step into the digital future of global information exchange.
But the excitement didn’t stop at the TV channel. Alongside the on-air debut, VTV unveiled the Vietnam Today specialized website (https://vietnamtoday.vtv.vn), offering a digital gateway for audiences around the world to access a rich tapestry of Vietnamese news, culture, and policy. According to VTV, the site is designed as a comprehensive foreign affairs information platform, propagating the policies of the Party, state laws, and providing a window into the nation’s most significant political, economic, cultural, and social events. The platform is not just for Vietnamese citizens—it targets a truly global audience, including foreign organizations, investors, the Vietnamese diaspora, diplomats, and anyone with a curiosity about Vietnam.
The Vietnam Today website is a showcase of modern digital journalism. It features a diverse array of content formats, from crisp videos to in-depth articles, and is organized into an impressive range of categories: Newsline, Politics, Economy, Culture, Lifestyle, Shows, Politics & Economy, Culture & Tourism, Technology & Health, Learn Vietnamese, live broadcasts, and Explore Vietnam. Each section is crafted to offer both up-to-the-minute updates and deeper, more nuanced explorations of the country’s rapidly evolving landscape. For example, the Newsline category draws directly from the channel’s broadcasts, ensuring that breaking news and major events reach online audiences in real time.
The site’s Politics section delivers news reports, feature stories, and analytical programs about Vietnam’s domestic and international political scene. Economy offers curated articles from financial news programs, roundtable discussions, and business bulletins, giving readers insight into the forces shaping Vietnam’s economic trajectory. Culture dives into the nation’s vibrant artistic heritage, festivals, and cultural icons, while Lifestyle explores trends, social issues, and the everyday experiences of Vietnamese people and those around the globe.
For those eager to revisit their favorite programs or catch up on missed episodes, the Shows category provides a comprehensive archive. Subsections like Latest Shows, Politics & Economy, Culture & Tourism, and Technology & Health make it easy to find content tailored to specific interests. The Technology & Health section, for instance, features programs on science, innovation, healthcare, and public health—critical topics in an era of rapid technological change and global health challenges.
Vietnam Today’s commitment to accessibility is further demonstrated by its Learn Vietnamese section, which republishes language-learning programs aimed at international audiences. This not only helps viewers pick up the language but also deepens their understanding of Vietnamese culture and society. Meanwhile, the Live category streams content directly from the channel, and the Explore Vietnam section offers immersive looks at the country’s scenic wonders, heritage sites, culinary traditions, and local customs.
As VTV’s new initiative was making headlines, another major announcement was unfolding in the world of global technology recruitment. On September 8, 2025, LG Electronics, the South Korean tech giant, officially introduced a new global unified recruitment information platform. According to Yonhap, this platform integrates information previously managed separately at 88 branches across 57 countries, creating what LG calls a “unified and more efficient global recruitment ecosystem.” The platform is not just a job board—it’s a digital bridge meant to showcase LG’s technological development, innovation journey, and its guiding business philosophy, “Life’s Good.”
In a statement, an LG Electronics representative explained, “The website is not simply a recruitment channel, but also serves as a bridge to introduce LG’s process of technological development and innovation to the world, in line with the company’s ‘Life’s Good’ philosophy.” The platform supports 16 languages, including English, Chinese, Arabic, and Spanish, reflecting LG’s ambition to attract talent from every corner of the globe.
LG’s recent recruitment strategies have been anything but conventional. In June 2025, the company organized a recruitment session at the Computer Vision and Pattern Recognition (CVPR) conference in the United States, one of the world’s top forums on artificial intelligence. There, LG sought out the brightest minds in AI, hoping to bolster its ranks with individuals who could drive the next wave of technological breakthroughs. Just a month later, LG held a North American Technology conference, continuing its campaign to attract exceptional candidates in high-tech fields and reinforcing its commitment to building a high-quality, creative, and innovative workforce.
The timing of these two major digital initiatives—Vietnam Today’s global media platform and LG Electronics’ international recruitment portal—speaks to a broader trend: the increasing importance of digital connectivity and global outreach in both public communication and corporate strategy.
Vietnam Today’s launch is a nod to the growing demand for credible, nuanced information about Vietnam, a country that’s rapidly gaining attention on the world stage. By offering content in multiple formats and targeting a diverse international audience, VTV aims to shape global perceptions and foster deeper understanding. As the platform’s mission statement puts it, Vietnam Today “not only provides up-to-date, official information, but also opens up a comprehensive, engaging, and emotional perspective on the country and people of Vietnam.”
Similarly, LG Electronics’ new platform reflects the fierce competition for talent in the global technology sector. By centralizing its recruitment efforts and highlighting its culture of innovation, LG is positioning itself as an employer of choice for top-tier candidates worldwide. The emphasis on language accessibility and the integration of recruitment with corporate storytelling are clear signs that the company recognizes the value of a unified, attractive employer brand in today’s interconnected world.
Both Vietnam Today and LG Electronics are, in their own ways, building bridges—one between a nation and the world, the other between a global company and the future leaders of technology. Their respective launches demonstrate how digital platforms can transcend borders, bringing people, ideas, and opportunities together in ways that were scarcely imaginable just a few decades ago.
As these platforms continue to evolve, they’ll no doubt face challenges—ranging from keeping content fresh and relevant to ensuring accessibility for users of all backgrounds. But if their ambitious beginnings are any indication, both Vietnam Today and LG Electronics are poised to make a lasting impact on the global stage, inviting audiences and talent alike to join them on a journey of discovery, innovation, and connection.
