Vietnam’s real estate market is making headlines once again, but this time the story is more layered than ever. From the first quarter of 2024 through the third quarter of 2025, homebuyers and investors have watched property sale prices climb steadily across almost every category. Yet, in a twist that’s left many landlords scratching their heads, rental prices have mostly stayed flat—except for a modest 7% bump for street-front houses. This divergence between sale and rental prices is just one of several trends reshaping the landscape of property in Vietnam’s major cities, especially Hanoi and Ho Chi Minh City (HCMC).
According to the July 2025 data from Batdongsan.com.vn, interest in both buying and renting real estate surged across the country. In Hanoi alone, the number of people searching for homes—whether to buy or rent—jumped by 10% compared to June. HCMC, Vietnam’s bustling southern hub, showed even clearer signs of a rebound. The appetite for buying, particularly among those seeking detached houses and apartments, soared by 13% and 12% respectively. It’s a sign, experts say, that genuine demand for homes—rather than speculative buying—is fueling the market’s resilience.
Other property types such as street-front houses, villas, and land plots saw milder increases in interest, ranging from 3% to 6%. The only outlier was project land, which actually experienced a 4% dip in attention compared to June. On the rental side, office spaces and detached houses were the big winners, with interest leaping by 19% and 15% respectively. Not to be left out, terraced houses, apartments, street-front houses, and warehouses for rent all enjoyed growth in attention, with increases between 4% and 11%.
Zoom in on HCMC’s old urban area and the pattern holds steady. In July, interest in real estate sales there rose by 11%, accompanied by a slight uptick in listings. Apartments and detached houses led the charge, notching up 13% and 11% increases in interest. When it came to rentals, office spaces and apartments again stole the spotlight, with attention climbing 24% and 22%. Even more traditional rental options—such as boarding houses, street-front houses, warehouses, and detached homes—posted growth ranging from 6% to 17%.
So what’s driving this surge in activity? Mr. Dinh Minh Tuan, Southern Regional Director of Batdongsan.com.vn, points to a cocktail of macro and microeconomic factors. “The HCMC real estate market showed clear signs of recovery in July 2025, thanks to the combination of many macro and micro factors,” he told Batdongsan.com.vn. He highlighted that interest in apartment projects, land plots, and townhouses increased by 10-15%, signaling the return of cash flow and a more optimistic outlook among investors.
Mr. Tuan went further, noting that the market is entering a phase of selective recovery. High-end segments, he said, are showing strong liquidity and command a large share of transactions. “The high-end segment recorded good liquidity, accounting for a large proportion of transactions, showing that real demand and long-term investment still maintain strong appeal. New supply has also improved significantly, helping to balance the market after a long period of scarcity,” he explained. This improvement in supply, coupled with enhanced infrastructure and policy initiatives, is laying the groundwork for a more sustainable growth cycle.
Infrastructure has become a buzzword for good reason. HCMC’s government has been fast-tracking public investment, pushing forward with major projects like Ring Road 3 and the high-speed rail. Add to that a healthy inflow of foreign direct investment (FDI) and the city’s expansion—merging with neighboring provinces like Binh Duong and Ba Ria-Vung Tau—and you have the ingredients for a real estate boom. “The market is entering a phase of selective recovery, with areas boasting good infrastructure connectivity and projects with transparent legal status becoming magnets for capital. This is the foundation for HCMC not just to grow in the short term but to prepare for a more sustainable development cycle in the coming years,” Mr. Tuan asserted.
Nationally, the numbers reinforce this upbeat narrative. In the first seven months of 2025, nearly 3,000 new real estate businesses sprang up—a 7% increase compared to the same period last year, according to the General Statistics Office. Even more striking, 2,939 businesses resumed operations, marking a 51% surge year-on-year. Meanwhile, the number of companies temporarily ceasing operations dropped by 2%, hinting at renewed confidence across the sector.
Foreign investors, too, are making their presence felt. The first half of 2025 saw FDI registered capital in real estate top $4.8 billion, more than double the same period in 2024. Credit growth into real estate has soared to between 20% and 30%, roughly three times the overall credit growth of the banking sector, as reported by Batdongsan.com.vn. It’s clear that both domestic and international players see promise in Vietnam’s property market.
But what’s behind the July 2025 spike in interest? Mr. Nguyen Quoc Anh, Deputy General Director of Batdongsan.com.vn, offered an explanation: “The July 2025 interest growth was due to many investors focusing on accelerating sales plans and competing to close transactions before August 2025.” He also credited a flurry of infrastructure projects launched to celebrate Vietnam’s 80th National Day, which spurred more searches and transactions in areas with new development.
Looking at the broader market, every property type—from apartments and detached houses to street-front houses, villas, land plots, and project land—saw interest rise by 10-15% compared to June. Across the platform, overall interest grew by 12% year-on-year, while new listings inched up 1%. In terms of sale prices, the upward march continued for a second straight year. Land plots led the way, up a staggering 44% compared to the first quarter of 2024, while apartments weren’t far behind with a 42% increase.
The rental market, however, tells a different story. Despite a 9-21% uptick in interest for most rental types in July 2025, actual rental prices remained largely unchanged from the first quarter of 2024 through the third quarter of 2025. The only exception? Street-front houses, which managed a 7% rise in rental prices over that period. For landlords, this means that while the value of their property may be climbing, the income they can expect from renting it out hasn’t kept pace—unless, of course, they own a coveted street-front location.
All told, Vietnam’s real estate market stands at a fascinating crossroads. Prices for buyers continue to climb, new business formations are up, and foreign investors are pouring in capital at record rates. Yet, for renters and landlords alike, the market remains stubbornly flat—except for those lucky enough to own a street-front property. As infrastructure projects come online and policy reforms take root, the coming years will reveal whether this recovery is the start of a new boom or just another chapter in the country’s ever-evolving property saga.
