The Ministry of Culture, Sports, and Tourism of Vietnam has launched its ambitious tourism stimulation project titled "Vietnam - Go to Love". This initiative aims to significantly boost tourism within the country, reflecting the government’s commitment to revitalizing the economy and enhancing visitor experiences.
According to Nguyen Trung Khanh, Director of the Vietnam National Tourism Administration, the project has clear targets for 2025: to attract 22 to 23 million international visitors and 120 to 130 million domestic tourists. "The goals of the tourism industry for 2025 are to welcome 22 to 23 million international visitors and 120 to 130 million domestic visitors. This program will be a key component to achieve these goals," he stated.
One of the most noteworthy aspects of this initiative is the visa waiver program, which will allow citizens from Poland, the Czech Republic, and Sweden to enjoy 45 days of visa-free entry to Vietnam. This policy is part of the government's broader resolution to make it easier for potential tourists to visit the country. The waiver, effective from March 1 through December 31, 2025, is aimed at enhancing Vietnam's attractiveness as a travel destination.
Alongside the visa changes, the Ministry has planned various strategies to make tourism more appealing, including substantial discounts on services related to travel. There will be price reductions of up to 50% on accommodations, transportation, entertainment, and even healthcare services. “There will be significant price reductions on various services, including transportation and accommodations, to make tourism more accessible,” added Khanh during his interview.
This project aligns with the government's Resolution No. 11/NQ-CP aiming to boost the socio-economic development of Vietnam through tourism. The multi-faceted approach of the program includes community engagement, promoting cultural experiences, and enhancing service quality across sectors involved in tourism.
The impacts of this initiative extend beyond just immediate travel incentives. The Ministry will collaborate with local businesses to develop unique and diverse tourism packages, which include cultural heritage tours, recreational activities, and wellness programs. This effort aims not only to attract visitors but also to reinforce the local economy through increased tourism spending.
Various events throughout the year are planned to coincide with the tourism project, including international fairs such as the Vietnam International Travel Mart (VITM) set to take place in Hanoi. These events will showcase Vietnam’s cultural diversity and appeal to international tourists.
Environmental and community sustainability will also be at the forefront of this initiative, with local authorities and tourism businesses encouraged to work together to maintain security and order within tourism hotspots. This collaborative effort aims to solidify Vietnam's image as a safe and inviting destination.
The excitement surrounding this initiative is palpable, as stakeholders recognize the potential this project has to revitalize the tourism sector, which has significantly suffered due to the repercussions of the global pandemic. Local businesses are urged to participate actively, offering diverse and quality services to meet the varying needs of domestic and international travelers.
By integrating effective communication strategies, including social media campaigns and digital platforms, the Ministry seeks to engage potential travelers earlier and more effectively. There is also emphasis on enhancing Vietnam's online presence related to tourism, utilizing targeted marketing strategies to promote unique experiences available within the country.
This tourism stimulation project reflects Vietnam's readiness to embrace opportunities and challenges within the global tourism market. By capitalizing on unique cultural offerings and ensuring quality service at competitive prices, Vietnam aims to position itself as a leading travel destination, fostering long-term growth and profitability within the tourism sector.
The Ministry, along with associated tourism authorities, has called upon stakeholders to support the campaign actively, stating, "We expect to create lasting relationships with our visitors and provide them with memorable experiences during their stay." This commitment will not only attract tourists but also promote the long-term sustainability of the tourism industry, benefiting local communities and contributing to national economic development.
Overall, the "Vietnam - Go to Love" initiative is more than just encouraging tourism; it is about creating meaningful connections with visitors and making Vietnam a hot destination on the global travel map. With strategic planning, community involvement, and governmental support, Vietnam is setting the stage for substantial growth within its tourism industry over the upcoming years.