Vietnam's export sector is currently facing both challenges and opportunities, particularly as the country navigates changes impacting agricultural products and key industrial materials.
A major concern stems from the durian exporters who have experienced significant setbacks due to new stringent regulations imposed by China. According to the Ministry of Agriculture and Rural Development, by mid-February 2025, Vietnam had only exported around 3,500 tons of durians, marking a dramatic 80% drop compared to the previous year. This decline is attributed to increasing quality checks by Chinese authorities, targeting harmful residues present on imported fruits. Such measures, deemed necessary for consumer safety, have resulted in prolonged processing times and difficulties for producers aiming to meet strict import standards. "These inspections, albeit necessary for food safety, have posed substantial hurdles for our exporters and growers," said Phùng Đức Tiến, Deputy Minister of Agriculture and Rural Development.
Meanwhile, the country's cement industry is calling for urgent government action to alleviate mounting difficulties. Prime Minister Phạm Minh Chính has tasked the Ministry of Finance to explore the Ministry of Construction's proposal for tax reductions on clinker exports. The construction sector is grappling with financial losses, with many plants halting production amid sales declines. Reports indicate Vietnam’s cement output rose to 95 million tons for the year, yet only about 29.7 million tons were exported, yielding $1.136 billion—a 14.2% decline from the previous year.
Despite these struggles, not all news is grim for Vietnam’s export economy. The rubber industry, particularly within Bà Rịa - Vũng Tàu province, has shown positive growth. With exports reaching $3.4 billion and significant production levels reported, the rubber sector is capitalizing on rising global prices as demand from the Chinese automotive industry rebounds. "Our performance last year helped set the stage for even greater achievements moving forward. We're optimistic about hitting our revenue target of $589.2 billion this year," stated Trần Khắc Chung, General Director of Công ty CP Cao su Bà Rịa.
Businesses across the rubber sector are now focusing on sustainable practices to adhere to international standards, as organizations navigate environmental regulations like the European Union's deforestation regulations. This strategic pivot is not just about compliance but is framing Vietnam's potential as a major player on the global rubber market. "We are integrating advanced technologies to boost our efficiency and output. It's about modernization and sustainability," Chung added.
Despite the hurdles faced by durian exporters and cement manufacturers, resilient and adaptive strategies hold the potential for new opportunities. The market dynamics may shift, but Vietnamese exporters are compelled to pivot their focus on producing higher value goods, informed by the dynamics of international trade agreements and changing consumer preferences. "Challenges also bring forth growth opportunities, allowing us to reinforce our product quality and access new markets," said Đồng Đức Trọng, Deputy General Director of Công ty TNHH Công Nghiệp Chính Đại.
Overall, the Vietnamese export scene is filled with both obstacles and prospects as different sectors strive to find balance. Key stakeholders acknowledge the necessity of adapting to both global demand changes and regulatory environments to sustain competitiveness and growth. The hope remains high among Vietnam's exporters as they aim for not just recovery, but enhanced performance on the world stage, capitalizing on potential untapped resources and markets.
The data suggests with targeted government support and proactive business strategies, Vietnamese farmers and exporters could redefine their roles within the global supply chain, making significant strides toward maintaining their stature internationally. It is this blend of resilience and adaptability, addressing challenges head-on, which will shape Vietnam's export future.