With the Lunar New Year of 2025 approaching, Vietnam is experiencing significant shifts in consumer habits, emphasizing green consumption. This trend is not just about making environmentally conscious decisions; it’s also about integrating sustainability with traditional celebrations, making for a more meaningful and responsible holiday season.
Over the years, green consumption has evolved from being merely trendy to becoming the preferred choice for many families. Experts note this change is driven by increasing environmental awareness, alongside targeted media campaigns promoting sustainable practices. Vietnamese consumers are now more inclined than ever to opt for gifts and decorations reflecting care for the planet.
According to Minh Hà, a 32-year-old consumer from Thanh Xuân, Hanoi, "This year, I prioritize gifts wrapped in recycled paper and organic food products." Such sentiments echo across various households as families rethink their purchasing methods for the festive season. Bảo Lâm, 48, from Long Biên, adds: "We are more considerate about our food choices and carry our own bags to reduce plastic waste," emphasizing the collective shift toward eco-friendly practices.
The data backs up these personal stories. A recent survey indicated nearly half of the respondents now bring their reusable bags when shopping, and more than 70% prefer selecting products with minimal packaging. This commitment is also reflected during Tet, which typically sees huge spikes—between 15% to 30%—in waste generation due to plastic wrappers and leftover food.
Retailers are responding to this demand for sustainability. Major supermarket chains like Co.opmart and VinMart have begun promoting eco-friendly gift packages. These packages often feature natural materials and local handmade products, appealing to the growing consumer base inclined to support sustainable practices. Hoàng Minh Lâm, director at the Center for Industrial Promotion, states: "Green consumption is important for our national strategy for 2021-2030," highlighting the government's support for sustainable markets.
While the beauty of Tet is often associated with vibrant decorations and feasting, the integration of sustainable practices adds a new layer of meaning. Not only are consumers purchasing goods, but they are also engaging with the cultural heritage of Vietnam through responsible choices. The return to traditional materials for packaging—such as paper and natural fibers—reincarnates customs which may have been overshadowed by modern plastic use.
Experts foresee this trend only gaining momentum. TS Nguyễn Ánh Hồng, who specializes in cultural studies, emphasizes the cultural benefits of adopting green consumption. "If every family reduces waste, we will significantly lessen the environmental impact during Tet," she suggests, reinforcing the dual benefits of sustainability and cultural preservation.
Beyond individual consumer choices, this growing embrace of sustainable practices is fostering momentum for local economies. Organic products, hand-crafted goods, and traditional foods without excessive plastic packaging are becoming staples for holiday celebrations. Farmers and local artisans find their businesses thriving as consumers show preference for clean, local, and sustainably produced goods.
Overall, the Lunar New Year of 2025 is poised to not only celebrate the traditions of Vietnamese culture but also align with modern principles of environmental stewardship. Families across the country are not just preparing for Tet; they're doing so with the planet's future in mind. This year’s festive preparations reflect not only joy but also responsibility, indicating a significant shift toward sustainable living.
These consumer habits are likely to pave the way for long-term changes within Vietnam’s marketplace, shaping expectations around product sustainability and responsibility. Should these trends continue, the impact could culminate in a more environmentally conscious society and economy, with the 2025 Lunar New Year marking the beginning of significant cultural and economic transformations.