Victoria's Secret has made history with its latest fashion show, which featured transgender models Alex Consani and Valentina Sampaio walking the runway for the first time. The event, held on October 15, 2024, marked the brand's first fashion show since 2019, following years of scrutiny over its lack of diversity and inclusivity.
A decade ago, the Victoria's Secret Fashion Show was the epitome of glamour, attracting millions of viewers with its elaborate spectacles and stunning models. Yet, amid declining ratings and increasing criticism for its narrow representation of beauty standards—primarily showcasing thin, tall models—the show was put on hiatus after 2019. Concerns escalated when former Chief Marketing Officer Ed Razek made controversial comments about the inclusion of transgender models, stating it was unnecessary for the runway show.
Fast forward to the modern era of fashion, where inclusivity reigns supreme, and Victoria's Secret has revamped its approach. This year's show not only featured the return of iconic 'angels' like Tyra Banks and the Hadid sisters but also welcomed Consani and Sampaio, signaling a significant shift for the brand. Consani, adorned with shimmering wings and clad in white lingerie, and Sampaio, who stunned in sparkling black swimwear, captured the audience's hearts and made history.
“Little me is screaming. I can’t even say anything other than thank you,” Consani expressed on social media. Meanwhile, Sampaio shared her joy, writing, “Today, the Victoria’s Secret family has shown the world…” echoing sentiments of pride and gratitude for representing the transgender community on such a prominent platform.
Riley Gaines, known for her activism surrounding women's sports, responded critically, saying, “Sooooo the Victoria's Secret Fashion Show was a drag show. Got it!” This mixed reaction exemplifies the polarizing nature of the event and its return to the public eye.
Despite the mixed feedback, Victoria's Secret representatives highlighted the show's focus on delivering what customers have been asking for: glamour and entertainment through a modern and inclusive lens. “The 2024 Victoria’s Secret Fashion Show will include important customer requests,” the spokesperson noted, emphasizing their commitment to change.
The inclusion of transgender models marks a significant milestone for Victoria's Secret, which had previously struggled with accusations of exclusivity during its decade-long reign as the go-to lingerie brand. This shift began when the brand restructured its identity, embracing social change and the diverse representation of women. After splitting from L Brands, the company's former parent, it took steps to redefine its image.
Valentina Sampaio, already established within the fashion industry, gained recognition as the first transgender model to work for Victoria's Secret back in 2019. Having previously graced the cover of various fashion magazines, she reaffirmed her role as a pioneer for increasing representation. “Inclusivity is key to the world we’re building, and I’m honored to walk with the hope of inspiring the next generation,” Sampaio said, reflecting on the importance of her visibility within the industry.
Consani, recognized as one of the youngest transgender models on the current fashion scene, was catapulted to fame through her TikTok presence during the pandemic. Her influence has expanded significantly, walking for top international fashion houses and now Victoria's Secret.
This more inclusive direction for Victoria's Secret aims not just to cater to the audience's demand but also to reflect the societal changes surrounding diversity and representation. The fashion show’s transformation demonstrates the brand's commitment to addressing past oversights and engaging with its audience on more inclusive terms.
The return of the Victoria's Secret Fashion Show and the historical inclusion of transgender models has revitalized interest and discourse around the brand's role and representation within the fashion industry. Is this the start of a new era for the iconic lingerie brand? One thing is for sure: the fashion world continues to evolve, and Victoria's Secret is on the forefront of embracing change.
