VENICE (ITALPRESS) - The third edition of the "Veneto Creators" initiative was launched today, showcasing the collaboration of 100 digital creators and 21 institutions working together to highlight the cultural and societal richness of the Veneto region. The announcement was made by the President of the Veneto Region, Luca Zaia, at H-Farm, where he underscored the initiative’s goal to evolve the way the region communicates its unique offerings.
Zaia expressed his pride, stating, "We are the first region to have conceived such a project," emphasizing the program's aim to boost local excellence and engage with the vibrant community of creators. The initiative, which originally kicked off with 28 content creators back in 2023, has experienced significant growth, nearly quadrupling its participants to meet the rising demand for digital content.
This year’s project marks substantial evolution, as the region invests in creating what Zaia describes as a "content factory," comprising 100 creators tasked with narratively exploring significant themes relevant to the Venetian territory. "Through this process, we seek to provide information that's not just accurate and meaningful, but also pop and engaging, thereby reaching a wide and diverse audience," he said.
The collaboration with 21 institutional partners is particularly noteworthy. This partnership is expected to add depth and authority to the content generated, establishing strong connections with local communities. The synergy among creators and these partner institutions is set to amplify the visibility of regional topics and disseminate information capable of both informing and entertaining.
Zaia elaborated on how this initiative will transform regional interaction: "Our objective is to establish the Veneto as a benchmark for digital communication, ensuring the delivery of modern, accessible, and interactive information. This will invigorate online community engagement and promote collaboration between youth and institutions. "
The president also paid tribute to the late Sammy Basso, whose enthusiasm for life and creativity serves as inspiration for the creators involved. Basso's spirit of positivity and innovation resonates throughout the Veneto Creators initiative.
All digital professionals involved, including influencers, videomakers, streamers, and podcasters, have unique talents and diverse backgrounds, contributing to the rich narrative framework the initiative is building. The names of all creators participating are available on the official Instagram page of the project, serving as both recognition of their involvement and encouragement for their continuing contributions to the region’s narrative.
With this ambitious project, the Veneto region aims to cultivate not only economic growth through the creative economy but also to nurture cultural exchange and engagement within its community. The initiative stands as an excellent example of how regions can utilize digital platforms and content creators to communicate their diverse stories and traditions effectively.
The Veneto Creators initiative is poised to create waves, fostering not only local pride but also establishing the region's innovative edge on the digital stage. The expression of regional narrative through the lenses of these creators is expected to resonate far beyond Veneto, promoting the region’s rich traditions and modern achievements alike.