Brazil is abuzz with excitement as the highly anticipated remake of the iconic novela Vale Tudo premiered on Monday, March 31, 2025, on TV Globo. Originally aired in 1988, Vale Tudo became a cultural phenomenon, tackling themes of ambition and corruption that resonated deeply with audiences. Now, with a fresh narrative crafted by Manuela Dias and a star-studded cast, the new version aims to capture the spirit of the original while reflecting contemporary Brazilian society.
Among the standout performers is Taís Araújo, who takes on the role of Raquel Accioli, a principled woman determined to succeed without compromising her values. She faces off against her daughter, Maria de Fátima, played by Bella Campos, who embodies the modern-day ambition that often blurs ethical lines. In a recent interview with VEJA, Araújo expressed her views on the significance of the remake, stating, "I think it’s a chance to look at Brazil in a more mature way than we did in 1988. There were many veils over Brazil's identity back then. Today, those old precepts have fallen, and we have the opportunity for a very interesting critical analysis of what Brazil is today, which is very different from 37 years ago."
As the story unfolds, viewers are introduced to Raquel's moral dilemmas after discovering that Maria de Fátima has sold their only remaining asset—a house left by Raquel's father, Salvador—and fled to Rio de Janeiro with the money. This central conflict between mother and daughter is poised to drive the narrative, showcasing the stark contrast between Raquel's integrity and Maria de Fátima's unscrupulous tactics.
The premiere event was a star-studded affair, featuring the cast's appearance on the popular show Domingão com Huck the day before the debut. Taís Araújo and Bella Campos dazzled in elegant black dresses, drawing praise from fans on social media for their fashion choices. The evening was filled with music and emotional tributes, highlighted by a special performance of the song "Brasil" by Preta Gil, which serves as the theme for the novela.
Fernanda Paes Leme, a prominent actress and influencer, also shared her excitement on social media, stating, "Tonight, the new version of the novela Vale Tudo premieres, and the true fans know what this novela was all about. The expectations are sky-high, and of course, everyone involved in this remake knows it and they are giants. Actors, amazing crew, and a sensational author!" Her enthusiasm reflects the high hopes for the show, which aims to resonate with both nostalgic viewers and a new generation.
In adapting the beloved original, the new Vale Tudo incorporates modern elements, including the transformation of Maria de Fátima into an aspiring digital influencer. This update not only reflects societal changes but also aims to engage younger audiences who are more attuned to the digital landscape. The agency that once represented models in the original series has now evolved into a content creation company, aligning with the current media environment.
The production team has worked tirelessly to ensure that the essence of the original is preserved while introducing fresh storylines and characters. The character of Odete Roitman, originally played by Beatriz Segall, is now portrayed by Debora Bloch, who promises to deliver a performance that captures the villain's cold ambition while adding new layers relevant to today's context.
Filming for the series began in Foz do Iguaçu, where the initial scenes were shot over 11 days with a crew of around 130 professionals. This choice of location, famous for its stunning waterfalls, sets the stage for Raquel's humble beginnings and contrasts sharply with Maria de Fátima's pursuit of wealth in the bustling city of Rio.
As the show progresses, viewers can expect to see how the relationship dynamics evolve, particularly with the introduction of new characters and story arcs that reflect the complexities of modern Brazilian life. The narrative promises to delve into ethical dilemmas and familial conflicts, maintaining the gripping storytelling that made the original a classic.
With 173 chapters planned, the new Vale Tudo aims to keep audiences engaged with a fast-paced narrative that mirrors contemporary viewing habits. Analysts predict that the show could achieve an average of 30 points in the ratings, a solid number in today's fragmented television landscape.
The cultural impact of the original Vale Tudo cannot be overstated. It not only captivated audiences but also sparked conversations about societal issues such as corruption and inequality. The iconic phrase "Vale tudo?" became a symbol of a society in transition, and the upcoming remake seeks to reignite those discussions in a modern context.
As the first episode airs, fans are reminded of the emotional weight carried by the characters and the narrative's exploration of moral ambiguity. With the backdrop of a changing Brazil, the new Vale Tudo is set to be a compelling reflection of its time, echoing the sentiments of its predecessor while paving the way for new dialogues.
As anticipation builds, viewers are encouraged to tune in and witness how the story unfolds, keeping an eye on the intricate web of relationships and ethical challenges that define Raquel and Maria de Fátima's journey. The premiere of Vale Tudo is not just a return to a beloved story; it is an invitation to engage with the complexities of modern life through the lens of one of Brazil's most cherished narratives.
