Starting July 13, 2025, the United States Postal Service (USPS) implemented a five-cent increase in stamp prices, marking another step in its ongoing effort to stabilize finances under the decade-long "Delivering for America" plan. The iconic Forever stamp, which has been a staple for mailing letters across the country, now costs 78 cents, up from 73 cents. This adjustment, approved by the Postal Regulatory Commission (PRC) after months of review, reflects an average 7.4 percent rise across USPS’s market-dominant products.
While the increase might seem modest at first glance, it carries significant implications for a variety of mail users, from casual letter writers to small businesses. Domestic postcards have risen from 56 cents to 62 cents, and a one-ounce letter within the United States now costs 74 cents, up from 69 cents. International mailers are also affected, with postcard and one-ounce letter rates increasing to $1.70 from $1.65. Additionally, the cost for each extra ounce in domestic letters has inched up from 28 cents to 29 cents.
The USPS maintains that despite these hikes, postage prices remain among the most affordable worldwide. A USPS spokesperson highlighted that the price adjustments are part of a “realistic and reasonable strategy” aimed at shoring up the agency’s financial health, emphasizing that the United States still offers competitive mailing rates compared to other countries.
For those who still cherish the art of letter writing or rely on physical mail, the timing of this increase is crucial. Forever stamps already purchased at 73 cents will remain valid for mailing a first-class letter, with no additional postage needed, preserving the value of existing stock. However, for anyone planning to buy stamps, now is the moment to stock up before the new rates take effect.
Small businesses, in particular, are likely to feel the pinch from these incremental increases. Many companies still send paper invoices, thank-you cards, or other correspondence through the mail, and even a few cents more per stamp can add up quickly. For example, a family mailing 50 holiday cards this season will spend roughly $2.50 more than last year, an amount comparable to the price of a large coffee. While this might seem trivial, the cumulative effect on businesses and individuals who rely heavily on mail can be significant.
Despite the rate changes, USPS flat-rate envelopes and packages are not affected by this round of price adjustments, which focus strictly on letter-class products. Nonprofit organizations that depend on bulk mailing rates will also not see immediate changes, as those adjustments follow a separate schedule.
The postal service has been steadily raising prices since 2021, and these increases are expected to continue as part of its ongoing financial recovery strategy. The next scheduled review of rates is set for January 2026, so mail users should keep an eye on future announcements to stay ahead of any further changes.
Interestingly, stamps remain popular not only for mailing but also as collectibles. Every year, USPS releases new stamp series commemorating significant events, patriotic themes, or iconic characters, which many collectors eagerly seek. The period just before a price increase is often seen as an ideal time to purchase stamps for collection purposes, as they retain their face value and can even appreciate in value over time if well preserved.
Despite the digital age’s dominance, sending letters is far from obsolete. Older generations, rural communities with limited internet access, and those who prefer the personal touch of handwritten notes continue to rely on the postal service. The recent price hike underscores the challenge USPS faces: balancing the need to improve its financial footing without discouraging the customers it depends on.
Marti Johnson, a press spokesperson for USPS, summed up the situation by acknowledging the necessity of the rate adjustment while reassuring the public about the agency’s commitment to affordability. She noted, “Our prices remain among the most affordable worldwide,” reflecting USPS’s efforts to maintain competitive rates even as it navigates financial pressures.
For those who still enjoy sending letters or postcards, the message is clear: consider purchasing stamps now before the price increase takes effect. Whether for personal use, business needs, or collecting, acting before July 13, 2025, could save money and ensure seamless mailing in the months ahead.
As the postal service continues to adapt to changing times and economic challenges, customers can expect that these incremental price adjustments will be part of the new normal. Yet, the enduring value of a handwritten letter and the nostalgia of a postage stamp remain strong, bridging generations and keeping the tradition alive.
