Skegness is preparing to auction off its whimsical Hatters Hotel, a uniquely themed venue inspired by Alice in Wonderland, with a guide price of £650,000. The online auction, set for March 26, 2025, comes after the hotel transformed from its former identity as the Crown Hotel, which had been closed for nearly three decades.
The 29-bedroom establishment, owned by Gary and Dee Allen since 2021, is nestled next to the reputable Seacroft Golf Course, known for its rankings among the UK’s top 100 golf courses. The Allens meticulously redesigned the hotel, incorporating characters from the beloved Disney film into its decor, creating an enchanting atmosphere that has captured the imagination of visitors.
"The upcoming auction will be a great opportunity to buy this large hotel that has been lovingly transformed into its own version of Wonderland, right here in Skegness," said Ed Feather, a director at Pugh, the auctioneer organizing the sale as part of Eddisons. "The Alice theme is not integral to the building however, and the hotel could easily be redesigned with a fresh aesthetic in the hands of new owners. There is also the potential for redevelopment, subject to a buyer gaining the necessary planning consent. Residential accommodation is one option and plans have already been drawn to convert part of the property into nine self-contained apartments."
The Hatters Hotel spans an impressive 23,000 square feet and sits on a spacious 0.8-acre site, which adds to its appeal for prospective buyers looking for ambitious redevelopment projects. The current configuration includes 29 en-suite guest bedrooms, several bars, a restaurant, and large function rooms suitable for hosting weddings and corporate events. This versatility allows for diverse business opportunities moving forward.
Interest in Skegness as a holiday destination has been booming, with a record 4.6 million visitors flocking to East Lindsey in 2023 and spending over £857 million in the area, according to the latest tourism report. The growth signifies a flourishing economy that presents the right kind of investment opportunity, particularly through unique venues such as Hatters Hotel.
In recent times, the hotel received recognition as Britain’s most unique hotel after its feature on Channel 4’s Four in a Bed. This kind of publicity not only enhances its marketability but also draws attention to the surrounding area, contributing to Skegness's attraction for tourists seeking distinctive experiences.
Moreover, the prospective chance for buyers to explore redevelopment initiatives adds a further layer of intrigue. The property is ripe for those considering reimagining spaces or even rebranding away from the current fantasy theme, thus appealing to a broader segment of customers. In a region that continues to flourish, the prospect of converting properties into residential units provides an attractive alternative given the increasing demand for housing.
Currently configured for a variety of hospitality purposes, including events and lodging, Hatters Hotel possesses potential avenues for maximizing profitability. Future owners might consider leveraging the existing charm while innovating to enhance revenue streams based on current market trends.
The strategic location, coupled with redevelopment prospects, ensures that the Hatters Hotel is an enticing asset for investors, entrepreneurs, and developers alike. Whether embracing its whimsical nature or shifting gears towards something more traditionally appealing, the property promises a compelling journey for new ownership.
As the auction date approaches, stakeholders are encouraged to explore these possibilities and further capitalize on the inherent value of the Hatters Hotel. It represents not just a purchase but an entry into a growing market that intertwines nostalgia with opportunity, attracting visitors eager to experience what Skegness offers.
Individuals interested in participating in the auction can prepare for bidding, which opens on March 25, 2025. Interested parties are invited to view the hotel ahead of the auction and learn more about this extraordinary investment opportunity by visiting www.pugh-auctions.com.
