On March 18, 2025, the Ministry of Economy unveiled the ‘Pulse’ platform aimed at revolutionizing how entrepreneurs evaluate government services online. The initiative seeks to create stronger ties between the state and the business community, allowing for effective feedback collection and facilitating faster responses to the needs of entrepreneurs.
Viktor Mikita, the Deputy Head of the President’s Office, affirmed the initiative’s importance, stating, "Together with the Ministry of Economy, we are implementing new digital tools for effective interaction between the government and business at all levels. This allows for rapid responses to entrepreneurs’ requests, to support them, and to formulate important initiatives for discussion at the Congress of local and regional authorities with the President of Ukraine." His words highlight the collaborative vision intended to bolster the relationship between governmental bodies and business owners.
The ‘Pulse’ platform enables entrepreneurs to assess the quality of services rendered by the government. Integrated seamlessly within the taxpayer's electronic account, it allows for smooth navigation and interaction. Entrepreneurs can log in to the Unified Taxpayer Account, evaluate their experience with government institutions, and submit their feedback directly through the platform.
Interestingly, the system is set to encourage continual engagement. If entrepreneurs do not provide their assessment after their initial interaction, they will receive reminders through the platform, starting one week post-experience, and continuing on a monthly basis thereafter. This ensures sustained feedback collection for the government to analyze.
By digitally collecting and categorizing these responses, the Ministry of Economy plans to develop the Entrepreneur Satisfaction Score, which will serve as a benchmark for improving the quality of government services. This score aims to be both objective and actionable, providing the groundwork for refining services based on real-time feedback from the entrepreneurial community.
The initiative aligns with broader efforts aimed at fostering transparency and efficiency within the public sector. By allowing for the digitization of feedback, the government can generate insightful data on service levels and make necessary adjustments proactively.
This kind of technological advancement is increasingly necessary, especially as the world moves toward greater digitalization. Platforms like ‘Pulse’ epitomize how direct involvement from businesses can significantly influence government policies and service quality. Entrepreneurs are encouraged to utilize this platform not only to express satisfaction or dissatisfaction but to be part of the dialogue shaping their interaction with governance.
Feedback is not just beneficial for service improvement; it empowers entrepreneurs as it demonstrates their voices can initiate change. The Ministry of Economy and the State Tax Service’s role is pivotal here, as they facilitate this communication and respond accordingly to the needs expressed by businesses.
It is still early days for the ‘Pulse’ platform, but its potential impact on the relationship between businesses and government agencies is promising. Entrepreneurs are now armed with more tools than ever to voice their opinions, and the government looks poised to listen. This openness could pave the way for more significant improvements in how services are delivered, leading to enhanced satisfaction among business owners.
The ‘Pulse’ platform, with its user-friendly framework and comprehensive feedback mechanism, reflects a shift toward recognizing the importance of entrepreneur perspectives and experiences. Companies and businesspeople can eagerly anticipate how this new score will benchmark their satisfaction levels against the quality of government services moving forward.
For the Ministry of Economy, the path forward will depend on the quality and quantity of feedback received through ‘Pulse’. The initiative not only fosters accountability but also reinforces the notion of cooperation between the state and its constituents. It’s about building bridges through digital means, where both parties can step forward together for mutual benefit.
With these advancements, Ukraine stands at the forefront of integrating technology within governance, hoping to set precedents for how governments worldwide engage with their entrepreneurial populations. The ‘Pulse’ initiative could very well be the first step toward redefining service standards, and its success will rely heavily on active participation from the business community.
