Post-Christmas shopping is anticipated to show signs of recovery as bargain-hunters emerge from their holiday slumber, according to analysts at MRI Software. Despite earlier figures indicating a significant drop in foot traffic, retailers are preparing for increased patronage after the Christmas holiday.
Refreshed data from MRI Software revealed a 4.9% decline in Boxing Day footfall across all retail destinations throughout the UK, marking an improvement from the 7.6% drop recorded earlier on the same day. The drop is calculated based on the number of shoppers entering stores at high streets, shopping centers, and retail parks.
On Boxing Day, shopping behavior appeared to take a turn, as many consumers opted for online browsing instead of visiting physical stores. This shift appears to reflect not only changing consumer habits forged during the COVID-19 pandemic but also the decision by leading retailers like John Lewis, Marks & Spencer, Next, and Aldi to remain closed on Boxing Day.
Despite the sluggish top-line numbers, Jenni Matthews, marketing and insights director at MRI Software, expressed optimism for the days following the holiday. "We expect foot traffic to increase from December 27 onward as shoppers begin to replenish their groceries and hunt for Boxing Day deals," she noted.
Matthews’ sentiments were echoed by data indicating significant footfall growth of 18% on Christmas Eve when compared to the same day last year. Observers noted this growth underscored consumers' preference for pre-Christmas shopping rather than post-holiday sales.
"The growing prevalence of online shopping continues to reshape consumer spending habits." Matthews elaborated. "Many retailers have initiated post-Christmas sales, giving shoppers the chance to grab early bargains from the comforts of home—the convenience is hard to beat."
This year’s trends indicate the continued evolution of the retail sector, as shoppers navigate their preferences post-pandemic and retailers adapt to these shifts. The phase following Christmas, once thought of mainly as the clearance period, now offers opportunities for both stores and online platforms to engage with consumers seeking deals.
Moving forward, retailers will need to remain agile, keeping their digital sales strategies at the forefront as they also aim to attract those who still find value in physical shopping experiences. The retail world is watching closely to see how footfall develops as we enter the New Year, reflecting potential long-term shifts.
