UGREEN Japan has recently announced an exciting collaboration with the popular open-world RPG, Genshin Impact, featuring the character Kiki. On March 18, 2025, the company unveiled four new products including mobile batteries, chargers, and cables that embody the character's design elements.
The collaboration will not only deliver innovative tech to gaming enthusiasts but will also be celebrated with a special store event where attendees can meet the cosplay star, Momo Momochi. During this event, which will take place at Multimedia AKIBA and Bic Camera Ikebukuro between April 3 and April 13, fans can also receive exclusive Genshin Impact merchandise.
Founded in 2012, UGREEN specializes in the design, manufacturing, and sales of peripherals catering to various electronic devices like smartphones and PCs. With the establishment of UGREEN Japan in 2023, the company has reported annual sales exceeding 30 billion yen, showcasing its rapid growth in a highly competitive market.
According to Aliena, UGREEN's Asia Sales Representative, the partnership with Genshin Impact was driven by the spirit of both brands resonating with each other. UGREEN’s core concept, “Activate You,” aligns perfectly with the adventurous world of Genshin Impact, creating a natural synergy that enhances the gaming experience.
“The adventure in the game reflects the spirit that our brand advocates,” Aliena explained. This collaboration aims to enhance overall gaming experiences, making charging hassle-free for players immersed in their virtual worlds.
The choice of Kiki as the representative character was noted as particularly strategic. Her calm demeanor, analytical nature, and efficiency align with UGREEN’s brand identity. Moreover, Kiki's use of “grass element” powers harmonizes with UGREEN's green branding, enhancing the aesthetic connection between the two.
UGREEN will be launching Kiki-themed products, which include:
- UGREEN Nexode Mobile Battery 130W 20000mAh Genshin Model: A high-powered battery featuring Kiki’s illustration. It is designed for convenience in gaming, supporting multiple device types through USB Type-C PD capability. Despite its robust storage, it is compact and durable, retailing for 13,980 yen.
- UGREEN Nexode Rapid Charger 65W Genshin Model: A charger with a unique design that showcases Kiki’s character. This model features three USB ports for multiple device charging simultaneously. Its lightweight design makes it travel-friendly, priced at 4,980 yen.
- UGREEN MagFlow 2-in-1 Wireless Charger 15W Genshin Model: A wireless charger capable of charging multiple Apple devices at once. It combines functionality with style, resonating with Kiki’s aesthetic, and is priced at 7,980 yen.
- UGREEN USB-C to USB-C Cable 100W Genshin Model: A high-durability cable that features the character Aha. It supports rapid charging and is priced affordably at 1,480 yen.
The unique features of these products, such as animations on the display and Kiki-themed accessories, are aimed at enhancing user experience while playing Genshin Impact on the go. Customers can expect to purchase these products effective March 25, 2025, through various retail outlets, including Amazon, Bic Camera, and Yodobashi Camera, ensuring wide accessibility.
In conjunction with the product launch, a special promotional event will reward early customers with exclusive Genshin-themed merchandise. Attendees of the in-store events will have the chance to receive uniquely designed novelties with each UGREEN product purchase. The event will be especially memorable on the last days, with special guest Momo Momochi making an appearance dressed as Kiki for photo sessions.
Momo Momochi, who is also an avid Genshin player, expressed her enthusiasm for the collaboration. “These products have a very cute design and are very portable, making them a great addition for fans of Genshin and Kiki,” she said. With her previous experience cosplaying Kiki, she is keen on portraying the character authentically while ensuring that the essence of Kiki isn’t lost in her performance.
“As a cosplayer, I always pay attention to the character’s traits, from the story background to their personality,” she remarked, sharing insights on the makeup choices for Kiki. She highlighted the importance of perfecting details like eye makeup to resemble Kiki’s unique features.
This collaboration marks UGREEN's first venture into global IP partnerships, and while there are no immediate plans for future collaborations featuring additional characters from Genshin Impact, UGREEN is open to exploring new opportunities that align with their brand and gaming culture.
Anticipation builds as fans of both UGREEN and Genshin Impact look forward to this innovative product launch on March 25, 2025. The partnership highlights the intersection of gaming and technology, promising enhancements to the way players charge their devices while enjoying immersive game worlds.
