Leading global lifestyle brand UGG has unveiled its latest sandals collection for the spring and summer seasons. This launch, announced on March 14, 2025, is being supported through an aggressive marketing campaign starring global ambassador Hanni from the K-pop group New Jeans, aiming to continue the brand's momentum following last year’s sandal sales success.
Last year, UGG sandals rapidly gained popularity among younger consumers, with standout pieces like the 'Golden Glow' sandals becoming so sought after they appeared for resale on various platforms. With this successful backdrop, UGG is eager to capture even more market share by launching the new 'Golden Rise' sandals, featuring approximately 11cm platform heels and stylish designs.
The 'Golden Rise' sandals set themselves apart with their innovative feature allowing customizability; the straps can be freely attached and detached, enabling wearers to enjoy three distinct styles. Whether you prefer the traditional ankle-strapping look, the more casual slingback option, or even as straightforward slides, these sandals adapt to individual style preferences and occasions. Besides functionality, the straps are crafted from 100% recycled polyester, aligning with the increasing consumer demand for sustainable fashion options.
Available colors for the new sandals include vibrant orange, the timeless shades of black, beige, and white, catering to varying style preferences among shoppers. UGG has also introduced additional styles this season, such as the Goldenstar Vella sandals and sporty designs inspired by trail sports, reinforcing their diverse offerings for outdoor and casual wear.
To complement this new product launch, UGG has released stunning visuals and advertising videos, all centered around the theme 'Big Spring Energy.' These promotional materials vividly capture the vivacious essence of spring, with Hanni featured prominently as she dons the Golden Rise sandals and enjoys different outdoor activities. This creative integration aims to evoke not just the product's visual appeal but also the lifestyle it embodies for consumers.
"This new product embodies both style and practicality, aiming to conquer street fashion this summer," stated a spokesperson from UGG, emphasizing the sandals’ design and versatility.
With UGG aiming to replicate last year's acclaim, this launch holds significant expectations as they hope to solidify their presence within the fashion segment during the forthcoming warm months. The combination of refreshing styles, eco-aware materials, and the star power of Hanni could very well position UGG's new sandals as one of the must-have items of the season.
Consumers eagerly await the arrivals of these sandals, curious about how they will transform their spring and summer outfits. By integrating exciting designs with sustainable practices and dynamic marketing, UGG seems poised to make serious waves this summer.