As the television landscape in India continues to evolve, the latest BARC TRP ratings for Week 17 (April 26–May 2, 2025) reveal that Star Plus' popular shows ‘Udne Ki Aasha’ and ‘Anupamaa’ are leading the pack, each boasting a TVR of 1.9. These ratings highlight the dynamic nature of viewer preferences and the competitive atmosphere among Hindi television shows.
‘Udne Ki Aasha’ has captivated audiences with its compelling narrative, while ‘Anupamaa’ retains its stronghold despite facing stiff competition. Following closely behind is ‘Yeh Rishta Kya Kehlata Hai’ with a TVR of 1.8, and ‘Jaadu Teri Nazar’ at 1.6. Other notable mentions include ‘Mangal Lakshmi – Lakshmi Ka Safar’, ‘Advocate Anjali Awasthi’, and ‘Taarak Mehta Ka Ooltah Chashmah’, all tied at 1.5, with ‘Jhanak’ rounding off the top five with a TVR of 1.4.
Despite the re-entry of the character Savi in ‘Ghum Hai Kisikey Pyaar Meiin’, the show has not improved its ratings, remaining stagnant at a TVR of 1.1. This decline highlights the challenges faced by the show in recapturing its former popularity amid shifting viewer preferences. The ongoing IPL 2025 season has also influenced television viewership patterns, leading to fluctuations in TRP ratings across various shows.
As the ratings indicate, the television industry is in a state of flux. Content creators are compelled to adapt to changing viewer demands to maintain and grow their audience base. This is particularly evident in the case of ‘Ghum Hai Kisikey Pyaar Meiin’, which has seen significant changes in its cast and storyline in an attempt to revitalize interest.
In a recent twist, Vaibhavi Hankare was replaced within months of joining the show, and the decision to replace Hitesh Bharadwaj and Bhavika Sharma was also made. Bhavika Sharma has now taken over as the new lead, playing the character Savi, alongside Param Singh as Neil. The introduction of new characters and the departure of established ones have led to mixed reactions from the audience. Industry insiders suggest that the constant changes in the cast may have upset loyal viewers, impacting the show's ratings further.
Moreover, the creative team behind ‘Ghum Hai Kisikey Pyaar Meiin’ has introduced new sequences and twists to spice up the narrative. A reliable source revealed that the makers have added prominent actors to play crucial roles in the serial, including the latest addition, Ayush Sanjeev, a Marathi actor. These changes are part of a broader strategy to enhance viewership in light of declining TRPs.
Meanwhile, ‘Anupamaa’ continues to keep viewers engaged with its emotional twists and dramatic moments. The show has been successful in maintaining its audience's interest, with upcoming episodes promising a mix of romance, misunderstandings, and humor. In a light-hearted turn of events, Paakhi attempts to play matchmaker between Ishani and Raja, leading to a comical situation when Raja's romantic voice note goes hilariously wrong. This comedic moment adds a refreshing break to the show's otherwise intense narrative.
The contrasting reactions to Raja's off-key singing highlight how different perspectives can shape viewer experiences. While Ishani finds the moment irritating, Paakhi bursts into laughter, showcasing the playful side of the show amidst its dramatic undertones. This blend of humor and emotion is what keeps the audience coming back for more, ensuring that ‘Anupamaa’ remains a staple in the weekly ratings.
As we look ahead, the television industry must continue to navigate the complexities of viewer preferences and competition. The ratings from Week 17 serve as a reminder of the challenges and opportunities that lie ahead. Shows like ‘Udne Ki Aasha’ and ‘Anupamaa’ have proven their resilience, while others like ‘Ghum Hai Kisikey Pyaar Meiin’ must adapt swiftly to reclaim their place in the hearts of viewers.
In conclusion, the latest TRP ratings reveal not only the popularity of specific shows but also the broader trends shaping the Indian television landscape. As audiences become more discerning, the need for innovative storytelling and engaging content will be paramount. The coming weeks will be crucial for all shows as they strive to captivate and retain their viewers amidst an ever-changing media environment.
