This August, Uber is making waves—literally and figuratively—with a series of headline-grabbing moves that are turning heads across the country. From introducing a one-of-a-kind Pool Truck Experience in two major cities to announcing a significant leadership shakeup at Uber Freight, the ride-hailing giant seems determined to keep summer anything but boring. Whether you’re looking for a splashy escape or watching the future of logistics unfold, there’s something here for everyone.
On August 20, 2025, Uber announced a new partnership with Turo, the peer-to-peer car-sharing platform, that lets users rent Turo vehicles directly through the Uber app. To celebrate, the two companies are rolling out the Pool Truck Experience—a fully functional mini swimming pool built right into the bed of a pickup truck. It sounds almost too wild to be true, but it’s happening, and it’s free.
According to Uber’s official announcement, the Pool Truck Experience will make its debut in Los Angeles at the iconic Santa Monica Pier from August 23 to 24, before heading to Miami’s Bayside Marketplace from August 30 to 31. Reservations opened on August 20, and, as you might expect, spots are limited and snapped up quickly. Each booking gets you and your friends two hours of private poolside fun—minus the backyard (and, crucially, minus the risk of water sloshing onto the freeway, since the trucks remain parked at these prime city hotspots).
What’s included in this quirky summertime adventure? Quite a bit, actually. Guests are treated to refreshing popsicles, a soundtrack of upbeat summer tunes, and a take-home essentials kit packed with sunscreen, totes, floaties, and more. There’s even a dedicated “pool boy” on hand to set everything up and keep the vibes just right. As if that weren’t enough, Uber is covering rides to and from the experience, so all you need to bring is your swimsuit and a sense of fun.
In Los Angeles, the festivities kicked off early with a preview party at The Grove on August 22, hosted by Leah Kateb, star of Love Island: Beyond the Villa. Attendees got first dibs on swag, popsicles, and an exclusive look at the pool truck before it made its way to the Santa Monica Pier. It’s not just about the party, though—each participant also scores up to $300 toward their next Turo rental via Uber Rent.
Not in LA or Miami? Don’t worry, Uber hasn’t forgotten about the rest of the country. Nationwide, Uber users can browse a curated collection of Turo’s most popular rentals in the app and grab $25 off bookings of $100 or more through September 1. Uber One members get an extra perk, earning 10-percent credits on top of the discount. It’s a clear push to boost engagement with the new Uber-Turo integration and keep the summer spirit alive, no matter where you are.
But Uber’s summer isn’t just about pool parties and popsicles. Behind the scenes, the company is also making big moves in the logistics and freight space. On August 12, Uber Freight—the company’s rapidly growing logistics arm—announced that Rebecca Tinucci would be taking over as CEO, succeeding founder Lior Ron.
Tinucci is no stranger to ambitious projects. Before this new role, she served as Uber’s head of electrification and sustainability, where she was credited with connecting fragmented systems, scaling networks, and accelerating technology adoption. Her previous experience includes managing Tesla’s global charging-related business units, a position in which she played a central role in reshaping the electric vehicle charging landscape. According to Uber Freight’s press release, she was responsible for finalizing Tesla’s charging-station deals with Ford Motor Co., General Motors, and other automakers, opening up the Supercharger network to a broader range of drivers.
Her time at Tesla ended abruptly in May 2024, when she and her entire 500-member Supercharger team were let go by CEO Elon Musk. As reported by Reuters, Tinucci reflected on the experience in a LinkedIn post, stating, “We achieved every result that was asked of us, even the seemingly impossible ones, and with that changed the future of the industry.”
Now, Tinucci’s challenge is to steer Uber Freight through a pivotal transition. The company recently unveiled a scaled AI logistics network, built on its own logistics-specific large language model and integrated into an upgraded Transportation Management System. The technology is designed to connect shippers, carriers, and the broader logistics ecosystem more efficiently than ever before. “Uber Freight has built something truly special—a platform that changes the game for shippers, carriers, and the entire industry,” Tinucci said in the company’s official statement. “I couldn’t be more excited to roll up my sleeves with this team to keep raising the bar for our customers and showing the market what’s next.”
Lior Ron, meanwhile, isn’t stepping away entirely. He’s moving into the role of chairman at Uber Freight and will also become the COO of Waabi, an autonomous trucking startup. Uber was a lead investor in Waabi’s $200 million Series B funding round in 2024, signaling the company’s ongoing commitment to innovation in the freight and logistics space.
Uber Freight’s bet on Tinucci’s experience with charging infrastructure and sustainability seems well-timed. As the logistics industry faces mounting pressure to modernize and decarbonize, her background in electric vehicle infrastructure and large-scale network management could prove invaluable. The company explicitly noted that her skills “reflect the same hurdles it’s facing” as it pushes to help shippers adopt new digital and operational models in logistics.
All of this comes as Uber continues to expand its reach and reimagine what the company can offer to customers—whether they’re looking for a fun afternoon in a truck-bed pool or a seamless, AI-powered logistics solution. The Pool Truck Experience and the Uber Freight leadership shakeup may seem worlds apart, but they’re both part of a broader strategy: keeping Uber at the forefront of innovation, no matter the field.
So, what’s next for Uber? If this summer is any indication, the company isn’t afraid to take risks, try new things, and make a splash—sometimes literally. As the Pool Truck Experience rolls into Miami and the new leadership at Uber Freight settles in, all eyes will be on how these bold moves play out. One thing’s for sure: Uber is determined to keep surprising us, whether you’re poolside or on the open road.
