Uber Eats has taken its delivery mission to new heights with a bold campaign featuring none other than tennis icon Andy Murray. Aimed at showcasing the brand’s expanded retail convenience services, the campaign debuted with dramatic and humorous flair.
The summer launch ad opens with Murray inspecting his tennis racquet within the confines of his Melbourne hotel suite. Suddenly, the doorbell rings, pulling him away from his routine. Upon answering, he is greeted by two Uber Eats delivery personnel who inform him, “We’re here for you. We get all kinds of stuff now.” This begs the question: what could be more iconic than delivering one of tennis's greatest players?
When Murray declines their bizarre offer to “get in the bag,” the action really starts. What follows is nothing short of thrilling—a pursuit of the typically reserved Scotsman, who transforms from polite tennis champion to full-fledged action hero. The comedic sequence escalates dramatically as Murray smashes through the second-floor window, landing amid the hustle and bustle of Melbourne’s vibrant streets.
His chase through iconic landmarks is filled with comedic absurdity, all the more engaging as he wields his trusty tennis racquet to evade capture. With each vignette, viewers bear witness to his increasingly disheveled appearances, evoking memories of Hollywood blockbusters. This playfulness punctuates the campaign, making it not only entertaining but also memorable.
“Australia has always been a special place – I’ve loved coming here to compete,” Murray reflected. “But being able to take in the sightings, albeit in a chase scenario, through some iconic Melbourne landmarks has been a new and really fun experience.” His enthusiasm shines through, indicating how much he values both the campaign and the location.
Murray expressed excitement over the series’ storyline progression: “I hope people enjoy the films and the progression of the story – will they catch me? Will I be delivered to someone on Uber Eats? I guess time will reveal it all.” His playful engagement is bound to resonate with audiences and leave them curious about how the story will develop.
“Having the opportunity to work with an icon of the sport is one thing, but having him agree to recast himself in such an unexpected and legendary way is a powerful tool to both entertain and educate Aussies about the Uber Eats mission of getting them almost anything across the retail spectrum,” remarked Channa Goonasekara, Head of Brand for Uber Eats ANZ. She pointed out how this collaboration elevates the platform's image, promoting its broadening delivery portfolio.
“While we can’t get Andy Murray at scale,” she added, “we’re already delivering pet food, pawpaws, and passionfruit seltzers. Andy is the perfect person to remind people of our increased appeal as the delivery platform for almost anything.” The campaign has certainly sparked interest with its exciting premise.
But here’s the kicker: Uber Eats users may have the chance to ‘order’ Andy Murray via the app. Yes, one lucky user will have the thrilling opportunity to have the tennis legend delivered to their door—terms and conditions apply, of course.
The campaign is set to make significant waves across multiple platforms, including linear TV, online videos, social media, and disruptive hijacks of Channel 9 media properties. Andy Murray’s collaboration doesn’t stop with the initial commercial: he will also share the campaign through his own social channels, amplifying its reach and impact.
With humor, excitement, and lots of action, this campaign captures not only the spirit of the Uber Eats service but also the vibrant culture of Melbourne, making it well worth the watch. Fans of both Uber Eats and Andy Murray simply can't miss this unique promotional endeavor, which promises to entertain and delight throughout the summer.