The UAE has achieved a remarkable feat by securing the first position in the Arab world and 21st globally in the World Happiness Report 2025, which covers 147 countries. According to reports from the Emirates News Agency, the country’s ranking underscores its ongoing commitment to enhancing the quality of life for its citizens and residents.
Finland continues to hold the top spot in global rankings, followed by Denmark, Iceland, Sweden, and the Netherlands, showcasing the dominance of Scandinavian countries in fostering happiness. Surprisingly, the United States has been ranked 24th globally, not finding a place within the top twenty nations.
Kuwait follows the UAE, ranking 30th globally, making it the second happiest nation in the Arab world. Saudi Arabia takes the 32nd position, ranking third in the Arab realm, while Oman and Bahrain secure the fourth and fifth spots, holding the 52nd and 59th positions in the global rankings respectively.
Other notable rankings include Libya, which stands at 79th globally (sixth in the Arab world), and Algeria at 84th (seventh in the region). Iraq comes in at 101st globally (eighth in the Arab world), while Palestine ranks 108th (ninth in the Arab region). Morocco rounds off the top ten Arab nations at 112th globally.
The World Happiness Report, first launched in 2012, utilizes various factors to assess national happiness, including Gross Domestic Product per capita, life expectancy, and the populations’ perspectives on their quality of life. This annual survey, conducted by the Sustainable Development Solutions Network of the United Nations, aims to provide insights into the health and well-being of societies.
In a significant development, Sheikha Nasser Al Nuwais has been nominated by the UAE for the position of Secretary-General of the United Nations World Tourism Organization (UNWTO) for the term from 2026 to 2029. This nomination highlights the UAE's commitment to enhancing global tourism sustainability and its willingness to contribute to important conversations in this sector.
Sheikha Al Nuwais currently serves as the Vice President for Owner Relations at Rotana Hotel Management Corporation, and her candidacy reflects the country’s strategic focus on bolstering its vital role within the tourism industry. Abdullah bin Touq Al Mari, Minister of Economy and Chairman of the UAE Tourism Council, expressed confidence in her capabilities, stating, "The UAE is keen to consolidate its prominent position on the global tourism map and strengthen cooperation on both regional and global levels to achieve sustainable tourism development."
This nomination is particularly historic as Sheikha Al Nuwais stands out as the first Emirati woman to be considered for this prestigious role. If elected, she would become the first woman from the region to hold a significant leadership position within the UNWTO.
Her extensive experience in the tourism sector is well-documented, with over 15 years in various key administrative and academic roles. The nomination process signifies not only her personal achievements but also the advancements of Emirati women in leadership positions internationally. She states, "This opportunity reflects the great importance our country places on empowering Emirati women in leadership roles.”
Sheikha Al Nuwais has been pivotal in several initiatives within the tourism sector both locally and on the international stage. Her leadership in developing tourism within the UAE demonstrates the country's resilience in adapting to the evolving global environment. She is actively engaged in discussions with stakeholders to find solutions to challenges faced by travelers, ensuring remarkable tourism experiences and enhanced investment appeal in the hospitality sector.
Her vision includes six main pillars aimed at promoting economic growth through sustainable tourism practices. These encompass responsible tourism growth, digital transformation in tourism, economic inclusivity, education and capacity building, crisis management, and collaboration for better outcomes across the industry.
Indeed, Sheikha Al Nuwais emphasizes that tourism is a vital driver of sustainable economic growth, stating, "Tourism contributes to job creation, supports local businesses, and enhances cultural connectivity." Through her role, she envisions a future where tourism thrives amid global challenges like climate change and technology shifts.
Overall, the UAE's successes in the World Happiness Report combined with the historic nomination of Sheikha Al Nuwais mark remarkable milestones in the country's trajectory towards sustainability, global cooperation, and the empowerment of women. As the nation looks to the future, these developments serve as a testament to its commitment to enhancing the quality of life for all its citizens and strengthening its place on the world stage.
