The UAE automotive market is witnessing significant updates as various manufacturers announce new models and pricing strategies to entice consumers. Companies such as Changan, Jaecoo, SAIC General, and FAW Bestune are leading the charge with exciting launches and competitive pricing aimed at reshaping the market.
On December 24, 2024, Changan officially launched the fourth generation of their CS75PLUS Ultra. This new model introduces two versions, priced between 131,900 and 139,900 yuan. Equipped with the cutting-edge Blue Whale 2.0T engine and Aisin 8AT transmission, the CS75PLUS Ultra is set to capture attention with its sporty appearance and advanced features. The vehicle boasts dimensions of 4770mm x 1910mm x 1705mm and includes a host of modern interior technologies including a floating 37-inch triple screen and customizable functions for more than 30 scenarios, catering to the users’ diverse needs. With its significant motor power reaching 171 kilowatts and torque of 390 Newton meters, the CS75PLUS Ultra demonstrates strong performance metrics within its class.
Simultaneously, Jaecoo is making strides by preparing to launch several models, including the J5, J7, and J8, at the upcoming Indonesia International Motor Show (IIMS) 2025. The company stated, "We are set to utilize the IIMS 2025 event to launch our products," which highlights their strategy to enter new markets with well-planned promotional activities. While the J7 will be the only model available for immediate sale, anticipation builds around the specifications and prices of the new releases.
SAIC General reported impressive figures, with vehicle sales reaching 66,797 units last month alone, showcasing a monthly increase of 14.7%. This surge reflects the company's strategic positioning and the effectiveness of its newly launched models, which are meeting market demands amid increasing consumer interest.
FAW Bestune also unveiled their B70 Black Knight on the same day, with pricing between 120,900 and 123,800 yuan. Alongside it, the T90 model also launched with promotional benefits for early buyers. The executive team highlighted, "The new Black Knight series provides various promotional benefits for early users," including significant offers for the first 1,000 consumers. Both vehicles are underscored by luxurious designs and state-of-the-art interior features meant to appeal to discerning customers, with the B70 Black Knight featuring sleek black design elements and high-tech dashboards.
On another front, IM Motors announced the successful completion of their B1 funding round, securing 94 billion yuan to invest in core technologies like smart chassis and autonomous driving systems. The company aims to launch four new models by 2025, including two pure electric vehicles, marking its growing ambitions within the automotive space. "We successfully completed funding round B1, raising 94 billion yuan for technological advancements," the company management stated. This funding is set to accelerate their product development efforts significantly.
These developments not only highlight the competitive spirit among automotive manufacturers within the UAE market but also point toward the industry’s broader trend of innovation, electrification, and consumer-centric strategies. With multiple brands investing heavily to boost their market position, consumers can anticipate varied and advanced vehicle options going forward. This dynamic market atmosphere promises exciting times for automotive enthusiasts and buyers alike, as companies continue to evolve and adapt to meet consumer needs.
