Tyla Laura Seethal, the vibrant pop musician from South Africa, is marking significant milestones both locally and internationally through her music career and collaborations. The 22-year-old artist, known simply as Tyla, has recently caught the attention of fans and media alike with her collaboration with Stanley, the acclaimed tumbler brand, showcasing her influence beyond the music scene.
The highlight of this collaboration is the Tyla Tyger Quencher—a new limited-edition tumbler featuring captivating tiger patterns with rich, dark browns and metallic finishes. The 40-ounce, double-wall insulated reusable tumbler, made from 18/8 stainless steel, is fitted with Stanley's FlowState 3-position lid and is set for launch at noon EST on Tuesday, November 26. With its price set at $60, it attracts attention not just for its design but also for being part of Tyla's brand expansion. Fans have expressed their eagerness for the product, with TikTok user Mara commenting, "Now, I do not own a Stanley cup, but Tyla, aka Miss Waters, she's having a collaboration with Stanley and this is one cup I would love to have," illustrating the excitement surrounding the new release.
Beyond product endorsements, Tyla's music career is burgeoning. Following her successful homecoming tour across South Africa, which took place last December, Tyla returned as the "pretty girl from Joburg," inspiring fans through her performances filled with warmth and nostalgia. This tour not only allowed her to connect with her roots but was also deeply meaningful to her family. Her sister, Whitney Jasmin, took to social media to express her sentiments, stating, "Haven’t stopped crying since my sisters left SA had the best past 2 months with them back home.” This emotional connection hones Tyla's relatability and emphasizes the pride her family takes in her achievements.
Adding to her impressive accolades, Tyla has recently been named the most nominated African artist at the 2025 iHeartRadio Music Awards. Nominated for three prestigious categories—World Artist of the Year, R&B Song of the Year, and Dance Song of the Year—her nominations signify her influence on the global music stage. The viral success of her hit single “Water,” known for igniting the popular Water Dance trend on TikTok, secured her spot among the best and most-played artists across iHeartRadio platforms. This year’s ceremonies are set to take place on March 17, 2025, celebrating her unparalleled contributions to the music industry.
Her rise to prominence doesn’t stop there. Tyla has also made it onto Avance Media's 2024 100 Most Influential African Women list, showcasing her impact as a role model for women and girls across the continent. “Since then, 22-year-old Tyla Laura Seethal has ruled the charts with her afro-pop bangers and won almost every award she was nominated for,” noted reports highlighting her rapid ascent. Tyla’s remarkable achievements, including numerous awards from the Grammys and BET, along with her lauded debut album, are testaments to her dedication and talent.
While Tyla continues to break barriers and forge new paths, she also leads by example for aspiring musicians. With her successful partnerships, like the recent collaboration with Stanley, and her recognition for both music and social influence, she embodies the qualities of perseverance, talent, and relatability. Fans eagerly anticipate her future endeavors, hungry for more from the girl who started as "just another artist" and is now shaping the global music scene.
It is clear from Tyla’s achievements—the music she creates, the collaborations she engages in, and the influence she exerts on those around her—that she is not only maintaining her current momentum but is destined for even greater heights. Tyla's story is one of transformation, where every note resonates with the pulse of her fans, reflecting her vibrant spirit as she continues to create and collaborate throughout her flourishing career.