On March 17, 2025, Bandai is set to release the much-anticipated "TWICE LOVELYS Gummi & Charm" candy toy—a colorful new addition to the merchandise line inspired by the globally beloved girl group TWICE. This product, which is expected to delight fans, features grape-flavored gummy candies shaped like the adorable "TWICE LOVELYS" mascots.
The TWICE LOVELYS candies will come in two vibrant colors, purple and yellow, enhancing their visual appeal. Alongside the tasty treats, fans will also receive mascot charms, each about 3 cm tall, featuring nine different characters, known for their transparent, gummy-like appearance. At the suggested retail price of 385 yen (including tax), these charming candy toys are anticipated to be snatched up quickly by TWICE enthusiasts at retail outlets across Japan.
"TWICE LOVELYS" is just the latest addition to TWICE’s extensive merchandising endeavors, reflecting the group's strong market presence and the unwavering loyalty of their fanbase. The colorful mascot charms serve not just as candy companions but as collectibles, appealing to the group's extensive follower base who cherish the brand.
Meanwhile, on March 15, 2025, TWICE member Momo updated her Instagram account, sharing multiple photos showcasing her cute, casual outfit. From the photographs, she sported a stylish brown top paired with denim, embodying a relaxed yet chic look. Momo's posts featured moments captured with her teddy bear against the beautiful backdrop of French streets, enchanting her followers and adding to her social media charm.
Fans reacted enthusiastically to Momo's adorable outfit and expressive nature, leaving comments full of affection and admiration. One follower exclaimed, "She's smiling!! So cute!!!" which perfectly captures the sentiment among her fans. Another wrote, "Momo's short black bob with glasses and Miu Miu are the best," celebrating her fashionable choices.
The dual focus on merchandise and Momo's social media activities showcases the tight-knit relationship between TWICE and their fans. Each new product release, like the "TWICE LOVELYS Gummi & Charm," serves to strengthen this connection, providing fans with physical items to represent their loyalty and admiration for the group.
TWICE, often referred to as Asia's number one girl group, has consistently demonstrated their ability to innovate and engage with their audience. Their sustained popularity is not just due to their catchy music and stunning performances, but also their effective merchandising strategies and active engagement on social media platforms. Momo's Instagram presence, filled with spontaneous moments and stylish glimpses, offers fans a personal connection to their idol.
With the upcoming release of the TWICE LOVELYS candy toys and Momo's enchanting interactions on Instagram, TWICE continues to enchant fans around the world, providing both entertainment and the joy of participation through fun products and personal connections. The anticipation surrounding the candy toys reflects the collective excitement within the TWICE community, as fans prepare to embrace another delightful offering from their favorite group.