On May 5, 2025, TV Globo will showcase the film Cruella (2021) on its popular program Tela Quente, airing at 22:25 (Brasilia time). This live-action adaptation of the iconic villain from 101 Dalmatians, directed by Craig Gillespie, stars Emma Stone in the titular role alongside Emma Thompson, Joel Fry, and Paul Walter Hauser.
Set in London during the vibrant punk rock era of the 1970s, Cruella follows the story of Estella, a young woman with a natural talent for fashion design. Following a tragic loss that leaves her orphaned, Estella struggles to make a name for herself in a competitive world. Her journey takes a pivotal turn when she encounters the formidable Baronesa von Hellman, played by Thompson, a high-fashion legend whose chilling demeanor sets off a fierce rivalry.
The film's narrative reveals how Estella's ambition and creativity clash with the Baronesa's ruthless tactics, ultimately leading Estella to embrace her darker side and transform into Cruella de Vil. This transformation is not merely a descent into villainy; it is portrayed as a necessity for survival in a world that has rejected her.
With a striking aesthetic that captures the essence of the punk fashion movement, Cruella features over 47 unique looks designed by Oscar-winning costume designer Jenny Beavan. The costumes have been widely praised, earning the film the Academy Award for Best Costume Design in 2022. One particularly memorable dress utilized over 393 meters of organza, while a stunning jacket was adorned with 5,060 hand-sewn pearls.
Emma Stone's performance as Estella/Cruella has garnered critical acclaim, earning her a Golden Globe nomination for Best Actress in a Comedy or Musical. Critics have noted her ability to balance vulnerability with the fierce confidence required for the character. Stone's preparation for the role included extensive study of 1970s fashion and the psychology of her character, enhancing her portrayal of Cruella's complex nature.
The film also features a dynamic soundtrack that resonates with the punk rock theme, featuring hits from bands like Blondie, Queen, and Deep Purple. The soundtrack's success was underscored by its achievement of reaching the top 10 on the Billboard charts in 2021, with over 1.2 million streams during its release week.
Despite being released during the pandemic, Cruella proved to be a commercial success, grossing over $233.5 million worldwide. Its performance at the box office was particularly notable, with $86.1 million from the U.S. and $29.3 million from the UK, where the story is set. The film's simultaneous release in theaters and on Disney+ attracted 15 million viewers in its first week on the streaming platform.
The movie's reception has been largely positive, holding a 74% approval rating on Rotten Tomatoes. Critics have praised its fresh take on the character, comparing it to other villain origin stories like Joker (2019) for its exploration of Cruella's psyche. The Guardian described the film as "a visual triumph with punk energy," while Variety highlighted Stone's captivating performance.
As the film airs on Tela Quente, it marks a significant moment for audiences, particularly in Brazil, where it previously attracted 1.2 million viewers in theaters. The film's dubs, featuring voice talents like Fernanda Baronne as Cruella, have been well-received, further enhancing its popularity.
The airing of Cruella is part of Globo's strategy to captivate audiences with high-quality films that blend entertainment with artistic merit. The network has also announced that the film will be available on Globoplay following its broadcast, allowing fans to enjoy it at their convenience.
In addition to its commercial success, Cruella has sparked discussions about the representation of female villains in contemporary cinema. The film's approach to Cruella's character offers a nuanced perspective, exploring themes of ambition, revenge, and the impact of societal rejection.
Looking ahead, Disney has confirmed a sequel to Cruella, with Stone reprising her role and Gillespie returning to direct. While details remain under wraps, the sequel is expected to delve deeper into Cruella's rise in the fashion world during the 1980s.
As viewers prepare for the film's debut on Tela Quente, it's recommended to tune in at 22:25, right after the evening novela. Fans are encouraged to engage on social media using the hashtag #CruellaNaGlobo, sharing their excitement and favorite moments from the film.
With its blend of style, drama, and a compelling backstory, Cruella promises to be a thrilling watch for both Disney enthusiasts and newcomers alike, reaffirming its place in the pantheon of modern cinematic storytelling.
