On May 5, 2025, the Brazilian audience was introduced to the gripping K-drama "Doce Engano" ("Delightfully Deceitful") during TV Globo's popular afternoon programming, "Sessão da Tarde." This South Korean series, which originally premiered in 2024, has already garnered acclaim for its intricate storytelling and psychological depth. Directed by Lee Ki-Hyuk and Lee Su-Hyun, the show stars Chun Woo-Hee as Lee Ro-Eum, a gifted young woman with a photographic memory who faces a harrowing journey of injustice and revenge.
"Doce Engano" tells the story of Ro-Eum, who is wrongfully accused of murdering her parents and spends a decade behind bars before being exonerated with the help of her lawyer, Han Moo-Young, played by Kim Dong-Wook. Moo-Young, who suffers from hyperempathy—a condition that allows him to feel others' emotions as his own—becomes an unlikely ally in Ro-Eum's quest for justice. Together, they navigate a web of deceit and manipulation as they seek to uncover the truth behind the accusations and confront the real culprits.
The series is set against the backdrop of the Jeokmok Foundation, an elite institution that disguises its true nature as a criminal organization. It recruits gifted children and subjects them to various forms of exploitation, reflecting a critical commentary on the abuse of young talents in society. As Ro-Eum and Moo-Young delve deeper into the foundation's secrets, they encounter a host of characters, including fellow survivors like Da Jeong and Ring Go, who add layers of complexity to the narrative.
TV Globo's decision to air "Doce Engano" at 15:40 (Brasília time) reflects the growing interest in Asian narratives within Brazil. The show is part of a broader trend where South Korean dramas are increasingly gaining traction on Brazilian television and streaming platforms. The series was announced on Globoplay in March 2025, with promotional teasers highlighting its psychological themes and intense character dynamics.
Upon its debut, "Doce Engano" quickly captured the attention of viewers, particularly those familiar with the K-drama genre. Posts on social media platform X revealed a wave of enthusiasm for Chun Woo-Hee's performance and the palpable chemistry between the lead characters. The series has already topped streaming rankings on Globoplay, indicating a successful integration of traditional TV and digital platforms.
What sets "Doce Engano" apart from other dramas is its nuanced portrayal of trauma, revenge, and redemption. Ro-Eum's character, shaped by years of wrongful imprisonment, is not driven by blind vengeance; instead, she approaches her quest for justice with a calculated mindset, seeking to expose the truth behind her past. Her partnership with Moo-Young evolves from one of initial distrust to a profound connection, as they both grapple with their personal demons while working towards a common goal.
The Jeokmok Foundation serves as a dark reflection of societal issues, presenting a façade of prestige while hiding its exploitative practices. This duality adds depth to the narrative, allowing viewers to engage with the moral dilemmas faced by the characters. The foundation's manipulation of gifted children underscores a critical commentary on the pressures placed on young individuals in pursuit of excellence.
"Doce Engano" is based on a successful South Korean webtoon, which has resonated with audiences for its psychological insights and non-linear storytelling. The series premiered in two parts on Globoplay, with the first episodes released on April 17, 2025, and the concluding episodes following on April 24, 2025. Its presence on traditional television marks a significant milestone in the globalization of Asian media, showcasing themes that transcend cultural boundaries.
As the series continues to unfold, viewers can expect a blend of suspense, emotional depth, and social commentary. The intricate relationships among characters like Ro-Eum, Moo-Young, and their allies provide a rich tapestry of narratives that explore the complexities of human emotion and the quest for justice. The show’s cinematography, marked by elegant visuals and a refined aesthetic, enhances the overall viewing experience, drawing audiences into its world.
In addition to its compelling plot, "Doce Engano" is notable for its character development. Each character, from Ro-Eum to the supporting cast, is crafted with care, ensuring that none feel expendable. Their individual backstories intertwine with the main narrative, creating a sense of shared struggle and resilience.
The series has also been praised for its ability to convey profound truths without resorting to melodrama. The direction and writing respect the audience's intelligence, inviting them to reflect on broader themes of justice, morality, and the human condition. This authenticity resonates with viewers, allowing them to connect with the characters on a deeper level.
Looking ahead, there are already discussions about the potential for a second season, as producers hint at new story arcs that could further explore the lives of secondary characters. While TV Globo has yet to confirm whether the entire season will be aired on traditional television, the initial reception suggests that there is a strong demand for more content.
As "Doce Engano" continues to air, it not only represents a significant addition to Brazilian television but also highlights the growing appreciation for international storytelling. The series invites viewers to engage with complex narratives that challenge perceptions and inspire dialogue about justice and redemption.
With its premiere, "Doce Engano" has set a new standard for K-dramas in Brazil, paving the way for future productions that blend cultural specificity with universal themes. As audiences tune in, they are not just watching a story unfold; they are participating in a cultural exchange that enriches the viewing experience for everyone involved.
