From May 5 to May 8, 2025, the Tuttofood exhibition will return to Rho Fiera Milano, aiming to showcase the food production chains from around the globe. This event, organized by Fiere di Parma, promises to be a redesigned, inclusive gathering that aims to foster dialogue in a climate often marked by barriers and tariffs. Antonio Cellie, the CEO of Fiere di Parma, emphasized the importance of this event during its presentation at the Adi Museum in Milan, stating it aims to be a strategic meeting point for industry operators eager to explore the latest food trends and finalize commercial agreements.
In a world where the availability of raw materials is crucial, Tuttofood 2025 will focus on quality, regional recipes, responsible production, and sustainable supply chains. The event will feature approximately 4,700 entities spread over more than 150,000 square meters across ten pavilions, three more than the previous edition in 2023. Notably, over 25% of these participants will come from abroad, representing a diverse range of countries including North America, the Philippines, Spain, and Egypt.
With expectations of hosting more than 3,000 top international buyers and 90,000 visitors, Tuttofood is set to have a significant impact. AEFI, the Italian Exhibition and Trade Fair Association, predicts a potential export overperformance of 4% for leading sectors in Italian trade fairs. Moreover, Tuttofood is expected to generate a direct and indirect economic impact exceeding 150 million euros on the city of Milan.
The fair will encompass all sectors of food, including an expanding focus on beverages, spirits, and the contemporary world of mixology. This is made possible through strategic partnerships, such as with Koelnmesse, the organizer of Anuga in Cologne, and Fiere di Parma's recent acquisitions in the Out-of-Home sector, including stakes in the Roma Bar Show and the integration of the Mixology Experience event in Milan.
Additionally, the event will highlight innovations in the no and low-alcohol segments, a sector increasingly seeking regulatory clarity in Italy. Other focuses will include food pairing, coffee mixology, and the fusion of spirits with fine dining, which is seen as a frontier for legitimizing the consumption of quality alcoholic products in settings beyond traditional bars.
Organizers have planned a rich program of ancillary activities, including conferences, talks, tastings, awards, and show cooking, all designed to address key themes impacting the sector. These include the development prospects of supply chains in light of technological advancements, opportunities in the private label segment, future food models, waste reduction, and ESG (Environmental, Social, and Governance) concerns, which are fertile ground for fostering new collaborations between industry and distribution.
The buyers program has been developed in collaboration with Ice-Agenzia, featuring a tailored hospitality program and guided tours that meet the actual needs of exhibiting companies and the expectations of major food buyers from Europe, North America, Latin America, the Middle East, Asia, Australia, and South Africa.
In addition to these activities, the event will also feature the traditional “Better Future Award” and “Alimentando Award,” recognizing outstanding contributions within the food sector.
As the countdown to Tuttofood 2025 begins, the anticipation is palpable. With its ambitious goals and extensive program, the event is poised to not only showcase the best of the global food industry but also to foster meaningful connections and discussions that could shape the future of food production and consumption.
