Tully's Coffee Japan, known for its dynamic collaborations, is set to launch its sixth collaboration with the beloved animated characters, Tom and Jerry, beginning February 5, 2025. The partnership with Warner Bros. Discovery’s Global Consumer Products brings forth spring-themed offerings aimed at creating joyful coffee moments for fans.
With the theme, "Time for coffee! Be happy!", the collaboration promises to deliver delicious drinks and food inspired by the arrival of spring and the antics of Tom and Jerry. The animation series, which first aired in 1940, has captivated audiences across generations with its comical rivalry between the cat, Tom, and the mouse, Jerry.
This collaboration is not just about coffee; it embraces the spirit of the beloved characters, as seen through specially crafted drinks such as the “Sakura Matsu Honey Cream Latte” and “&TEA Sakura-flavored Peach Melba Royal Milk Tea.” These drinks aim to capture the essence of spring, according to Tully's press release, which states, "We want you to enjoy happy coffee moments, feeling the arrival of spring!"
The “Sakura Matsu Honey Cream Latte” is described as having sweet, soft flavors, adorned with pink chocolate flakes reminiscent of falling cherry blossoms. Meanwhile, the “&TEA Sakura-flavored Peach Melba Royal Milk Tea” combines the delicate scent of sakura, whipped cream, peach, and raspberry, intended to evoke the flavors of the classic dessert, Peach Melba.
For those who enjoy food with their coffee, the collaboration offers several themed menu items. Fans will be intrigued by the "Tom and Jerry Ham and Cheese Flat Sandwich," which features innovative packaging depicting the flattened Tom. Other exciting options include the "Sakura-flavored Strawberry Rare Cheese Mousse," bursting with spring flavors, and whimsical snacks like strawberry-flavored gummies all housed within specially illustrated packaging.
Alongside these delightful culinary offerings, Tully’s Coffee will introduce limited-edition merchandise, making this collaboration even more appealing. The merchandise includes eco-bags featuring Tom’s playful expressions as he gazes longingly at drinks and double glasses where Tom and Jerry magically appear when filled with liquid. These products will surely charm both children and adults alike.
The marketing strategy plans to utilize Tom and Jerry's nostalgic appeal, targeting consumers who have loved the franchise since childhood, making their way to Tully’s Coffee for both the food and the memories associated with it.
Available only for a limited time, the duo aims to help coffee enthusiasts celebrate the beginning of spring. The first day of release features special “furry sleeves” for drinks, modeled after the characters, which can double as cute wristbands for fans. It’s part of Tully's strategy to provide unique, collectible items alongside their limited-time menu.
Fans of Tom and Jerry should take note; these exclusive drinks and food, along with the quirky merchandise, are available only until March 5, 2025. While supplies last, customers can also explore themed offerings available through Tully's official Rakuten marketplace. Get ready to indulge your taste buds and nostalgia.
The "Tom and Jerry" × Tully's Coffee collaboration is more than just about great coffee—it's about creating memorable moments through whimsical products, special flavors, and the joy of spring.