Tully's Coffee Launches Harry Potter Butterbeer Shake

Tully's Coffee Japan is set to delight fans of the beloved "Harry Potter" series with the release of a limited-time drink, the "Harry Potter Espresso Butterbeer Shake," starting April 2, 2025. This new offering is inspired by the iconic Butterbeer, a magical beverage first introduced in "Harry Potter and the Prisoner of Azkaban," where Harry, Ron, and Hermione enjoy it at the "Three Broomsticks" pub. The drink will be available at Tully's locations nationwide, except for select stores, and marks a significant milestone in the ongoing collaboration between Tully's and the franchise, which began in November 2021 and is now celebrating its fifth year.

The "Harry Potter Espresso Butterbeer Shake" is designed to capture the essence of Butterbeer with a unique twist. Priced at 740 yen for the Tall size, this non-alcoholic shake combines the rich flavors of caramel with the subtle bitterness of espresso, topped with a sweet, Butterbeer-flavored whipped cream that mimics the frothy head of the original drink. Customers are encouraged to enjoy it in a fun way—by sipping directly from the cup to recreate the famous scene where Hermione ends up with a frothy mustache!

In addition to the shake, Tully's is also offering a collectible "Harry Potter Butterbeer Mini Charm" for an additional 1,100 yen with the purchase of the drink. This palm-sized keychain resembles a miniature version of Butterbeer, complete with a design that captures the signature golden hue and frothy appearance. The charm is not available for separate purchase, making it a special addition for fans looking to commemorate their experience.

Warner Bros. Japan has declared this period as "Butterbeer Season," running from March through the end of May, during which various themed products will be released. Tully's Coffee is the first café chain in Japan to feature a Butterbeer-flavored drink, adding to the excitement surrounding this seasonal celebration. The collaboration has not only brought unique menu items to Tully's but has also created a sense of community among fans of the franchise who gather to enjoy these themed offerings.

The drink's launch is particularly timely, as it coincides with the broader festivities surrounding the Harry Potter universe, including merchandise releases and events tied to the franchise. As fans flock to Tully's to try the shake, the café anticipates a flurry of social media posts showcasing the beloved "white mustache" effect, reminiscent of the scenes from the films.

As the popularity of themed drinks continues to rise, Tully's Coffee has positioned itself as a leader in this niche market, effectively blending pop culture with culinary creativity. The "Harry Potter Espresso Butterbeer Shake" not only appeals to the nostalgia of long-time fans but also introduces new customers to the enchanting world of Harry Potter through taste.

For those eager to participate in this magical experience, Tully's Coffee encourages customers to visit their nearest location starting April 2. With limited availability, the shake and charm are expected to sell out quickly, making it a must-try for any Harry Potter enthusiast. So, prepare for a taste of the wizarding world right at your local café, and don’t forget to share your Butterbeer moments with friends and family!

In conclusion, the "Harry Potter Espresso Butterbeer Shake" is more than just a drink; it's a celebration of a beloved series that continues to capture the hearts of fans around the globe. Tully's Coffee is excited to bring this experience to life, ensuring that everyone can enjoy a taste of magic.