TUI has recently made waves in the travel industry with the launch of its new cruise ship, the Mein Schiff Relax, following a successful string of introductory sailings that captivated over 2,000 travel agents.
Between March 2 and March 16, 2025, TUI hosted four exclusive "Together at Sea" voyages departing from Palma and Barcelona. These sailings were designed to give travel agents a first-hand experience of the ship before its official christening, an opportunity eagerly embraced by agents keen to represent the new vessel effectively to their clients.
Clas Eckholt, vice president of commercial at TUI, expressed his enthusiasm, stating, "The commissioning of our new feel-good ship Mein Schiff Relax is a significant milestone for us and our sales partners, who are at the heart of our growth course." He further noted the overwhelming response from their partners, remarking, "It is all the more pleasing that all four introductory cruises were immediately booked out, and that more than 2,000 partners took advantage of the opportunity to get a personal impression of our new feel-good ship before the christening."
During these introductory sailings, the Mein Schiff sales team crafted a unique program including ship tours and presentations, complemented by an interactive rally that encouraged guests to explore the vessel. This engaged format sparked excitement among the agents, allowing them to become familiar with the ship’s various amenities and create compelling selling points for their clients.
One of the highlights was the "Relaxing Rocks Rally," where sales partners navigated through the ship and could win a free cabin for two people—a competitive edge that surely added to the urgency of the experience. Guest stars, including renowned entertainers DJ Ötzi and Alex Christensen, also featured onboard, further enhancing the appeal of the cruise events.
Meanwhile, TUI River Cruises is launching incredible experiences for those wanting to explore the beauty of The Netherlands with their new offerings. Inspired by the film set in a replicated Holland, travelers can now immerse themselves in the authentic sights and flowers of the Dutch landscape.
TUI River Cruises invites travelers to enjoy the famed tulip fields of Keukenhof, referred to as the "Garden of Europe," which showcases seven million flower bulbs in bloom from March to May—a visual feast of color and fragrance that attracts thousands every spring. Visitors can explore the sprawling 32 hectares filled with a stunning variety of tulips and orchids, making it a must-visit for any flower enthusiast.
For those interested in navigating the European waterways, TUI River Cruises offers a seven-night Rhine Explorer itinerary that departs from Amsterdam on the TUI Isla, priced at £1825 per person. This cruise includes stops at several notable cities, including Cologne, Koblenz, Mannheim, Kehl, and Basel. It also features a round-trip flight from Manchester Airport, ensuring convenience for travelers. On April 8, 2025, enthusiasts will have the chance to enjoy a full board plus experience encompassing 23kg of luggage, tips, and service charges.
Additionally, the cruise line is offering a North Rhine and Netherlands Explorer, which costs £1910 per person for a seven-night stay. This cruise also starts from Amsterdam and takes in cities like Rotterdam, Nijmegen, Dusseldorf, and more, making it an ideal choice for travelers wanting to sample the sights of both the Netherlands and Germany. Flights from London Heathrow are available beginning July 14, 2025.
For those looking for a more extended itinerary, TUI also presents its 14-night Icons of Europe cruise at £2525 per person. This remarkable journey begins in Amsterdam and includes a extensive route through multiple European cities, such as Frankfurt and Budapest, thus offering a comprehensive cultural experience. The inclusivity of flights, luggage allowance, and other additional services makes TUI’s offerings highly attractive for potential travelers.
Fusina, a local host, will also conduct a delightful dinner excursion along the River Amstel, providing guests an opportunity to indulge in a classic Dutch meal paired with authentic beverages, offering a taste of Dutch culinary delights amid scenic views.
Overall, TUI's distinct blend of immersive experiences on their cruises presents a unique opportunity for travelers to explore cultural landmarks, such as Rembrandt’s House Museum. Visitors can enjoy a rich experience in Amsterdam while learning about the legendary artist's life and viewing his works.
TUI continues to innovate in the travel sector, driven by the desire to provide memorable experiences that both educate and entertain travelers while promoting the beauty of destinations such as The Netherlands.
