TUI has announced a shake-up to its onboard flight menu with a new drink available now, on May 5, 2025. The world’s number one tourism company has partnered with independent coffee company Paddy & Scott’s to introduce a new blend called Adventure Coffee, specifically crafted for TUI’s global travellers. This partnership not only aims to enhance the in-flight experience but also to support meaningful initiatives in coffee-growing regions.
With a customer base of over 12 million from the UK and Ireland, TUI operates flights to 85 destinations worldwide from 20 UK airports. The introduction of Adventure Coffee marks a significant upgrade to the inflight offerings, ensuring that passengers can enjoy a rich and bold coffee experience while also contributing to a noble cause.
Jon Reed, CEO and Owner of Paddy & Scott’s, expressed his excitement about the collaboration, stating, “It’s an absolute privilege that one of the finest travel companies in the world wants to team up with Paddy & Scott’s to make a real difference in coffee-growing regions around the world.” Reed emphasized the importance of this partnership, noting that it represents a shift towards sustainable practices in the travel industry.
Adventure Coffee is not just a beverage; it’s a vehicle for social impact. For every cup served, funds will be directed towards life-changing initiatives in African coffee-growing communities, particularly aimed at supporting young women and girls. This includes the distribution of dignity packs, which contain essential sanitary products and hygiene items, allowing girls to attend school with confidence and dignity.
Reed elaborated on the broader implications of this initiative, saying, “Imagine a simple cup of coffee that is fuelling the next generation of agronomists and material scientists. We’re not saying that drinking better coffee will solve all the world’s problems, but it can be a kickstarter for millions of people around the globe.”
The partnership aligns with a growing demand among today’s travellers for more sustainable and responsible travel experiences. As consumers become increasingly conscious of the products they consume and their impact on the world, TUI’s introduction of Adventure Coffee reflects a commitment to ethical sourcing and social responsibility.
This collaboration between a major global brand and a passionate small business highlights the potential for consumer experiences to deliver both indulgence and impact. TUI’s decision to partner with Paddy & Scott’s demonstrates a clear evolution in its commitment to sustainable tourism, showcasing that even the smallest aspects of travel can align with broader environmental and social goals.
As TUI continues to adapt to new consumer priorities and environmental challenges, partnerships like this one illustrate how collaboration between industry giants and independent businesses can create innovative solutions that are both commercially successful and socially meaningful.
By spotlighting this partnership onboard its flights, TUI is making it easier for its passengers to connect their travel with a wider purpose, ensuring that their journeys benefit not just themselves, but also the communities behind the products they consume. This is an important step toward redefining the travel experience, turning a simple coffee break into an opportunity for empowerment.
Looking ahead, Adventure Coffee is more than just a new beverage option; it’s a symbol of what’s possible when companies choose to act with intention, purpose, and empathy. With every cup served, a message is sent — that travel can uplift, empower, and inspire far beyond the cabin aisle.
