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03 December 2024

Trump's Tariff Threats Shake Global Markets

South African rand and automakers brace for potential fallout from proposed U.S. tariffs

Concerns over potential U.S. tariff threats have sparked widespread anxiety among global markets, particularly affecting the South African rand and the automotive industry. The situation began with comments from President-elect Donald Trump, whose call for BRICS nations to avoid creating alternative currencies has had immediate ramifications.

On Monday, the South African rand dropped approximately 1% against the U.S. dollar, trading at 18.22. Traders, particularly those within the BRICS bloc, interpreted Trump's remarks as troubling. They raised alarm over what his renewed term might entail for the future of trade relations. Analysts have flagged the volatility around Trump's tariff threats as influencing market sentiments.

Trump's assertion was pointed and stark: countries within the BRICS—Brazil, Russia, India, China, and South Africa—must not support any currency replacements for the dollar. Should they fail to comply, he threatened to impose severe tariffs of up to 100%. While some market analysts suggest this scenario isn't likely to threaten the dollar's global status seriously, the uncertainty Trump brings to the table proves unsettling.

Danny Greeff, co-head of Africa at ETM Analytics, weighed in on the situation, noting the likely persistence of bearish momentum is questionable. He mentioned, "Bearish momentum is unlikely to be sustained, as there isn't currently a BRICS currency threatening the U.S. dollar's dominance." Nonetheless, Greeff acknowledged the troubling nature of Trump's threats, asserting they can provide insight about the shifting dynamics of future trade agreements.

The absence of new currencies from BRICS countries does lend some numerical comfort to investors. Nevertheless, ensuing turbulence paves the way for additional fears related to future U.S. trade policy under Trump. Greeff shared, "Trump's tariff threats are indicative of what could be on the horizon over the next four years, as he seeks to renegotiate existing trade deals for America's advantage."

Against this backdrop, local economic indicators from South Africa present their own story. A purchasing managers’ index revealed manufacturing activity faced downward pressure, attributed to unstable demand conditions. Coupling this with data showing over 8% growth in new vehicle sales signals conflicting narratives within the South African economy.

Moving across the Atlantic, the automotive industry braces itself for challenges relating to Trump's proposed tariffs. Analysts have cautioned sharp tariffs proposed on products from Canada and Mexico could greatly undermine profits within the U.S. auto industry. A study from Standard & Post indicated these tariffs might slash automakers’ combined core earnings by up to 17%, which signifies drastic ramifications for investment strategies going forward.

With rhetoric heating up around potential 25% tariffs, manufacturers like General Motors, Stellantis, and their European counterparts are under increased pressure. Given their heavy reliance on production facilities located in Mexico and Canada, they stand to lose considerable market ground. Luxury automotive brands, such as Volvo and Jaguar Land Rover, which predominantly operate within Europe, are not exempt from these threats either.

The impending situation reflects larger trends playing out against global automotive markets. Analysts suggested if the proposed tariffs were implemented, the U.S. economy could see significant disruptions. Standard & Post deduced both U.S. and European automakers would feel the pinch, with certain automakers like GM and Stellantis potentially seeing profit reductions exceeding 20% by 2025.

This thesis paints a clear picture of impending danger hanging over the automotive sector. Further, excerpts revealed the risk calculus skewered against smaller vehicle manufacturers such as Ford, BMW, and Mercedes-Benz, with their overall profit exposure remaining lower yet still concerning. Overall, with Trump's comments rattling markets worldwide, the next few months promise to be both uncertain and pivotal.

Reflecting on the intertwining of currency values and global trade dynamics, market players are grappling with the potential fallout from upcoming tariff decisions. The South African economy is set to be closely monitored as key indicators like the third-quarter gross domestic product are released. Investors are undoubtedly re-evaluative of their positions, maintaining caution as they navigate these complicated waters.

Across both the financial and manufacturing sectors, Trump's administration threatens to reshape the rules of engagement and potentially shift alliances worldwide. For South African currency, the consequences of such economic recalibrations are poised to be impactful. Investors and analysts alike remain alert as they predict how the President-elect will approach negotiations and tariffs as he steps back onto the global stage.

Every comment, every tariff discussion resonates on the stock exchanges and reverberates through industry sectors. The upcoming months will be telling, with trade's impacts being felt far beyond congressional dealings, fanning out across the globe and forcing everyone to pay attention.

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