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22 March 2025

Trump's Executive Order And Hyundai's Investments Signal Change

President's focus on critical minerals contrasts with Hyundai's push for US production amid tariff challenges.

In a significant move that could reshape the landscape of American manufacturing, US President Donald Trump signed an executive order on March 20, 2025, aimed at increasing domestic production of critical minerals. This order comes as the White House revealed that 70 percent of US imports of rare earth elements currently originate from China, highlighting a critical need for the United States to secure more reliable sources of these essential materials.

The executive order not only emphasizes the urgency of increasing production of rare earth elements but also broadens its scope to include other crucial resources such as copper, uranium, potash, gold, and potentially even coal. The White House's focus on these critical minerals reflects a dual aim: reducing national security risks associated with reliance on foreign suppliers and fostering job creation within the domestic mining and processing industries.

According to experts from the Atlantic Council, this executive order, titled "Immediate Measures to Increase American Mineral Production," utilizes emergency powers to expedite regulatory procedures and enhance investment in mineral production. Agencies have been directed to compile lists of pending projects that can be approved swiftly, with just ten days allowed for this task and fifteen days for nominations for FAST-41 status, intended to accelerate approvals further.

Moreover, the order invokes the Defense Production Act (DPA) and the International Development Finance Corporation (DFC) to facilitate financing for projects aimed at enhancing domestic mineral production. The DPA, a critical tool in times of national emergency, empowers the government to directly fund mining ventures through subsidies, loans, and guarantees.

Federal lands will now prioritize mining activities, a notable shift that reflects the administration's commitment to boosting domestic capabilities in mineral extraction. While this order aims to streamline processes and inject substantial investments into the sector, it also raises environmental concerns from critics who fear that such accelerated operations could lead to detrimental impacts on ecosystems.

The ramifications of this executive order reach further across the manufacturing landscape, coinciding with major investments by automaker Hyundai. In a move to strengthen its foothold in the US market, Hyundai is injecting $12.6 billion into new production facilities in Georgia, where the company plans to manufacture electric vehicles such as the Ioniq 5 and Ioniq 9. CEO José Muñoz has publicly affirmed that this localization strategy is crafted to "help mitigate the impact of any potential policy change," particularly in light of proposed tariffs on imported vehicles.

While Hyundai's investments position the company favorably against the backdrop of changing policies in the automotive sector, potential tariffs on imported cars and revoked electric vehicle incentives remain a concern. Ford CEO Jim Farley has warned that these tariffs could lead to higher consumer prices and job losses, while BMW has announced plans to "price protect" certain models built in Mexico, highlighting the varied responses from automakers to the shifting landscape.

Hyundai's commitment to local production—illustrated by its transformation of the Georgia factory and planned battery ventures—demonstrates a strategic pivot designed to cushion the impact of Trump's proposed tariff regime. As the domestic automotive landscape continues to evolve, other manufacturers are also re-evaluating their strategies to preserve profitability and protect their worker bases.

Trump's recent moves regarding the DPA reveal a broader pattern of attempts to bolster US manufacturing capabilities across different sectors. This is not the first time that he has sought to leverage DPA authority; previous efforts to reduce reliance on Chinese rare earths were made during his 2020 presidency, reflecting a consistent theme of prioritizing domestic production at the expense of international dependencies.

Hyundai's bullish investment into US production epitomizes the potential for revitalization within the American automotive manufacturing sector as companies seek to adapt to governmental policies and market realities. Starting solid-state battery production in March 2025 further underscores Hyundai's push to enhance its technological offerings and solidify its position in the evolving electric vehicle market.

While these developments signal a commitment to increasing domestic mineral production and transforming the automotive sector, much will depend on the real-world effectiveness of Trump's executive actions and the reception of these initiatives within broader market contexts. Future executive orders will likely continue to play a vital role in strategizing against foreign dependencies, with industry partnerships and global collaborations remaining essential components in securing supply chains.

Ultimately, the success of these measures hinges on whether the anticipated investments in mining and production facilities materialize, demonstrating the complexity inherent in shifting entire supply chains and production networks in response to governmental directives.