On Sunday, May 4, 2025, United States President Donald Trump announced a dramatic measure aimed at the film industry: a 100 percent tariff on movies produced outside the United States. In a post on his social media platform, Truth Social, Trump declared that foreign films represent a "national security threat," claiming that the American movie industry is "DYING a very fast death." He attributed this decline to other countries offering incentives that draw filmmakers and studios away from the U.S.
"The Movie Industry in America is DYING a very fast death," Trump wrote. "Other Countries are offering all sorts of incentives to draw our filmmakers and studios away from the United States. Hollywood, and many other areas within the U.S.A., are being devastated. This is a concerted effort by other Nations and, therefore, a National Security threat. It is, in addition to everything else, messaging and propaganda!" He emphasized his commitment to revitalizing American cinema, stating, "WE WANT MOVIES MADE IN AMERICA, AGAIN!"
However, the announcement has raised numerous questions about its practical implications. It remains unclear how such a tariff would be implemented or which productions would be affected. Countries like the UK, Australia, and various European nations have long offered tax incentives that make filming abroad financially appealing. The uncertainty surrounding how this tariff would impact films currently in production or those already completed has left industry insiders scratching their heads.
Hollywood reacted with skepticism to Trump's announcement. Entertainment lawyer Jonathan Handel remarked, "It makes no sense," pointing out that many U.S. productions, including blockbuster franchises like "James Bond" and "Mission Impossible," are filmed abroad for creative reasons. "If the stunt is Tom Cruise climbing up the Eiffel Tower, what are we supposed to do, shoot at the replica Eiffel Tower in Las Vegas?" he questioned.
Moreover, the industry has been struggling to regain its footing since the historic strikes by actors and writers in 2023. The number of filming days in Los Angeles hit a record low in 2024, excluding the shutdown due to the COVID-19 pandemic. With many productions now opting for locations that offer better financial incentives, the situation appears dire for Hollywood.
Trade experts have also weighed in on the potential fallout. Akshaye Rathi, an exhibitor in India, expressed concern that this tariff could have repercussions for the Indian film industry, which heavily relies on overseas collections. He noted, "Even if this does happen, it doesn’t make sense to penalise their industry. We should incentivize our own country and improve infrastructure so that India doesn’t need foreign films to come here." Rathi added that the Indian film industry earns between ₹10 crore to 100 crore in the United States, depending on the star power of the films.
Filmmaker Vivek Agnihotri urged Indian film leaders to unite against what he deemed a disastrous move. He wrote on X, "Trump’s 100% tariff on movies is a disastrous move. If this absurdity prevails, India’s struggling film industry will collapse entirely, with no one to save it." Meanwhile, Shekhar Kapur, another filmmaker, pointed out that over 75% of the box office revenue for Hollywood films comes from outside the U.S., suggesting that Trump's tariff might inadvertently push Hollywood to relocate overseas.
Despite the backlash, Trump remains adamant about his stance. On Monday, he reiterated his intention to protect American jobs and criticized California Governor Gavin Newsom for not doing enough to support the film industry. "Our film industry has been decimated by other countries taking them out, and also by incompetence," Trump said, further igniting discussions on the future of Hollywood.
As industry insiders scramble to comprehend the ramifications of this proposed tariff, the Motion Picture Association, which represents major studios, has declined to comment. However, the association's latest economic impact report indicates that the film industry generates a positive balance of trade for every major market worldwide.
In the wake of Trump's announcement, many in Hollywood are left wondering what the future holds. The prospect of a 100% tariff raises significant concerns over the viability of various productions and the overall health of the film industry. As the White House stated, no final decisions on foreign film tariffs have been made, leaving the industry in a state of uncertainty.
With the landscape of filmmaking rapidly changing and pressures mounting from both domestic and international fronts, the call for increased state tax incentives has gained traction. Many believe that instead of imposing tariffs, the solution lies in incentivizing productions to stay within the U.S.
As Trump pushes for more films to be made in America, the question remains: will these tariffs save Hollywood, or will they strangle it with red tape? The coming weeks will be critical as the entertainment industry navigates this complex and potentially damaging policy.